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Goodwill and Intangible Assets (Tables) | 9 Months Ended
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Sep. 30, 2015
Schedule of Goodwill by Reportable Segment | Goodwill by reportable segment was:
|  | As of September 30, |  |  | As of December 31, |
|  | 2015 |  |  | 2014 |
|  | (in millions) |
Latin America |  | $ | 865 |  |  | $ | 1,127 |
Asia Pacific |  |  | 2,517 |  |  |  | 2,395 |
EEMEA |  |  | 1,373 |  |  |  | 1,942 |
Europe |  |  | 7,316 |  |  |  | 8,952 |
North America |  |  | 8,892 |  |  |  | 8,973 |
Goodwill |  | $ | 20,963 |  |  | $ | 23,389 |
Intangible Assets Disclosure | Intangible assets consisted of the following:
|  | As of September 30, |  |  | As of December 31, |
|  | 2015 |  |  | 2014 |
|  | (in millions) |
Non-amortizable intangible assets |  | $ | 17,812 |  |  | $ | 18,810 |
Amortizable intangible assets |  |  | 2,351 |  |  |  | 2,525 |
|  |  | 20,163 |  |  |  | 21,335 |
Accumulated amortization |  |  | (1,048 | ) |  |  | (1,000 | )
Intangible assets, net |  | $ | 19,115 |  |  | $ | 20,335 |
Changes in Goodwill and Intangible Assets | Changes in goodwill and intangible assets consisted of:
|  |  |  |  | Intangible |
|  | Goodwill |  |  | Assets, at Cost |
|  | (in millions) |
Balance at January 1, 2015 |  | $ | 23,389 |  |  | $ | 21,335 |
Changes due to: |  |  |  |  |  |  |  |
Currency |  |  | (1,196 | ) |  |  | (1,229 | )
Deconsolidation and divestiture |  |  | (1,729 | ) |  |  | – |
Acquisitions |  |  | 500 |  |  |  | 58 |
Other |  |  | (1 | ) |  |  | (1 | )
Balance at September 30, 2015 |  | $ | 20,963 |  |  | $ | 20,163 |
Changes to goodwill and intangibles were:
| • |  | Deconsolidation and divestiture – On July 2, 2015, we deconsolidated $1,664 million of goodwill and less than $1 million of intangible assets in connection with the coffee business transactions. On April 23, 2015, we completed the divestiture of our 50 percent interest in AGF, which resulted in divesting $65 million of goodwill.
| • |  | Acquisitions – On July 15, 2015, we acquired an 80% interest in a biscuit operation in Vietnam and recorded a preliminary allocation of $480 million of goodwill as we complete the final valuation work for the acquisition. On February 16, 2015, we acquired Enjoy Life Foods and recorded $20 million of goodwill and $58 million in identifiable intangible assets.

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- Definition Tabular disclosure of goodwill by reportable segment and in total which includes a rollforward schedule. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13854-109267 + Details
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- Definition Tabular disclosure of goodwill and intangible assets, which may be broken down by segment or major class. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 + Details
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