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Goodwill and Intangible Assets (Tables) | 12 Months Ended
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Dec. 31, 2015
Schedule of Goodwill by Reportable Segment | Goodwill by reportable segment was:
|  | As of December 31, |
|  | 2015 |  |  | 2014 |
|  | (in millions) |
Latin America |  | $ | 858 |  |  | $ | 1,127 |
Asia Pacific |  |  | 2,520 |  |  |  | 2,395 |
EEMEA |  |  | 1,304 |  |  |  | 1,942 |
Europe |  |  | 7,117 |  |  |  | 8,952 |
North America |  |  | 8,865 |  |  |  | 8,973 |
Goodwill |  | $ | 20,664 |  |  | $ | 23,389 |
Intangible Assets Disclosure | Intangible assets consisted of the following:
|  | As of December 31, |
|  | 2015 |  |  | 2014 |
|  | (in millions) |
Non-amortizable intangible assets |  | $ | 17,527 |  |  | $ | 18,810 |
Amortizable intangible assets |  |  | 2,320 |  |  |  | 2,525 |
|  |  | 19,847 |  |  |  | 21,335 |
Accumulated amortization |  |  | (1,079 | ) |  |  | (1,000 | )
Intangible assets, net |  | $ | 18,768 |  |  | $ | 20,335 |
Changes in Goodwill and Intangible Assets | Changes in goodwill and intangible assets consisted of:
|  | 2015 |  |  | 2014 |
|  | Goodwill |  |  | Intangible Assets, at cost |  |  | Goodwill |  |  | Intangible Assets, at cost |
|  | (in millions) |
Balance at January 1 |  | $ | 23,389 |  |  | $ | 21,335 |  |  | $ | 25,597 |  |  | $ | 22,919 |
Changes due to: |  |  |  |  |  |  |  |  |  |  |  |  |  |  |  |
Currency |  |  | (1,477 | ) |  |  | (1,462 | ) |  |  | (2,256 | ) |  |  | (1,528 | )
Coffee business transactions and divestiture |  |  | (1,729 | ) |  |  | – |  |  |  | – |  |  |  | – |
Acquisitions |  |  | 481 |  |  |  | 58 |  |  |  | – |  |  |  | – |
Asset impairments |  |  | – |  |  |  | (83 | ) |  |  | – |  |  |  | (57 | )
Other |  |  | – |  |  |  | (1 | ) |  |  | 48 |  |  |  | 1 |
Balance at December 31 |  | $ | 20,664 |  |  | $ | 19,847 |  |  | $ | 23,389 |  |  | $ | 21,335 |
Changes to goodwill and intangibles were:
| • |  | Coffee business transactions and divestiture – On July 2, 2015, we deconsolidated $1,664 million of goodwill and less than $1 million of intangible assets in connection with the coffee business transactions. On April 23, 2015, we completed the divestiture of our 50% equity interest in AGF, which resulted in divesting $65 million of goodwill.
| • |  | Acquisitions – On July 15, 2015, we acquired an 80% interest in a biscuit operation in Vietnam and recorded a preliminary allocation of $461 million of goodwill as we complete the final valuation work for the acquisition. On February 16, 2015, we acquired Enjoy Life Foods and recorded $20 million of goodwill and $58 million in identifiable intangible assets.
| • |  | Asset Impairments – On December 31, 2015, in connection with the deconsolidation of Venezuela, we recorded $12 million of impairment charges as described below. We recorded $71 million of charges related to four trademarks in 2015 and $57 million of charges related to two trademarks in 2014 as described below.

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