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Goodwill and Intangible Assets (Tables) | 9 Months Ended
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Sep. 30, 2016
Schedule of Goodwill by Reportable Segment | Goodwill by reportable segment was:
|  | As of September 30, |  |  | As of December 31, |
|  | 2016 |  |  | 2015 |
|  | (in millions) |
Latin America |  | $ | 917 |  |  | $ | 858 |
Asia Pacific |  |  | 2,489 |  |  |  | 2,520 |
EEMEA |  |  | 1,337 |  |  |  | 1,304 |
Europe |  |  | 7,107 |  |  |  | 7,117 |
North America |  |  | 8,901 |  |  |  | 8,865 |
Goodwill |  | $ | 20,751 |  |  | $ | 20,664 |
Intangible Assets Disclosure |
Intangible assets consisted of the following: |
|  | As of September 30, |  |  | As of December 31, |
|  | 2016 |  |  | 2015 |
|  | (in millions) |
Non-amortizable intangible assets |  | $ | 17,603 |  |  | $ | 17,527 |
Amortizable intangible assets |  |  | 2,340 |  |  |  | 2,320 |
|  |  | 19,943 |  |  |  | 19,847 |
Accumulated amortization |  |  | (1,222 | ) |  |  | (1,079 | )
Intangible assets, net |  | $ | 18,721 |  |  | $ | 18,768 |
Changes in Goodwill and Intangible Assets |
Changes in goodwill and intangible assets consisted of: |
|  |  |  |  | Intangible |
|  | Goodwill |  |  | Assets, at cost |
|  | (in millions) |
Balance at January 1, 2016 |  | $ | 20,664 |  |  | $ | 19,847 |
Changes due to: |  |  |  |  |  |  |  |
Currency |  |  | 163 |  |  |  | 48 |
Acquisition |  |  | (76 | ) |  |  | 86 |
Asset impairments |  |  | – |  |  |  | (30 | )
Sale of business and assets |  |  | – |  |  |  | (8 | )
Balance at September 30, 2016 |  | $ | 20,751 |  |  | $ | 19,943 |

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- Definition Tabular disclosure of goodwill by reportable segment and in total which includes a rollforward schedule. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13854-109267 + Details
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- Definition Tabular disclosure of goodwill and intangible assets, which may be broken down by segment or major class. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 + Details
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