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Goodwill and Intangible Assets
3 Months Ended
Mar. 31, 2017
Goodwill and Intangible Assets

Note 5.  Goodwill and Intangible Assets

Goodwill by segment below reflects our current segment structure for both periods presented:

 

     As of March 31,        As of December 31,  
     2017        2016  
     (in millions)  

Latin America

   $ 947        $ 897  

AMEA

     3,388          3,324  

Europe

     7,289          7,170  

North America

     8,891          8,885  
  

 

 

      

 

 

 

Goodwill

   $                 20,515        $                   20,276  
  

 

 

      

 

 

 

 

Intangible assets consisted of the following:

 

     As of March 31,     As of December 31,  
     2017     2016  
       (in millions)  

Non-amortizable intangible assets

   $ 17,229     $ 17,004  

Amortizable intangible assets

     2,349       2,315  
  

 

 

   

 

 

 
     19,578       19,319  

Accumulated amortization

     (1,281     (1,218
  

 

 

   

 

 

 

Intangible assets, net

   $                 18,297     $ 18,101  
  

 

 

   

 

 

 

Non-amortizable intangible assets consist principally of brand names purchased through our acquisitions of Nabisco Holdings Corp., the Spanish and Portuguese operations of United Biscuits, the global LU biscuit business of Groupe Danone S.A. and Cadbury Limited. Amortizable intangible assets consist primarily of trademarks, customer-related intangibles, process technology, licenses and non-compete agreements. At March 31, 2017, the weighted-average life of our amortizable intangible assets was 13.5 years.

Amortization expense for intangible assets was $44 million in the three months ended March 31, 2017 and in the three months ended March 31, 2016. We currently estimate annual amortization expense for each of the next five years to be approximately $155 million, estimated using March 31, 2017 exchange rates.

Changes in goodwill and intangible assets consisted of:

 

            Intangible  
     Goodwill      Assets, at cost  
     (in millions)  

Balance at January 1, 2017

   $ 20,276      $ 19,319  

Currency

     239        259  
  

 

 

    

 

 

 

Balance at March 31, 2017

   $                 20,515      $                 19,578  
  

 

 

    

 

 

 

During our 2016 annual testing of non-amortizable intangible assets, we recorded $98 million of impairment charges in the fourth quarter of 2016 related to five trademarks recorded across all regions. We also noted nine brands, including the five impaired trademarks, with $630 million of aggregate book value as of December 31, 2016 that each had a fair value in excess of book value of 10% or less. While the other four intangible assets passed our annual impairment testing and we believe our current plans for each of these brands will allow them to continue to not be impaired, if the product line expectations are not met or specific valuation factors outside of our control, such as discount rates, change significantly, then a brand or brands could become impaired in the future.