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Goodwill and Intangible Assets (Tables) | 9 Months Ended
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Sep. 30, 2017
Schedule of Goodwill by Segment | Goodwill by segment reflects our current segment structure for both periods presented:
|  | As of September 30, |  |  | As of December 31, |
|  | 2017 |  |  | 2016 |
|  | (in millions) |
Latin America |  | $ | 947 |  |  | $ | 897 |
AMEA |  |  | 3,349 |  |  |  | 3,324 |
Europe |  |  | 7,837 |  |  |  | 7,170 |
North America |  |  | 8,938 |  |  |  | 8,885 |
Goodwill |  | $ | 21,071 |  |  | $ | 20,276 |
Intangible Assets Disclosure | Intangible assets consisted of the following:
|  | As of September 30, |  |  | As of December 31, |
|  | 2017 |  |  | 2016 |
|  | (in millions) |
Non-amortizable intangible assets |  | $ | 17,625 |  |  | $ | 17,004 |
Amortizable intangible assets |  |  | 2,414 |  |  |  | 2,315 |
|  |  | 20,039 |  |  |  | 19,319 |
Accumulated amortization |  |  | (1,401 | ) |  |  | (1,218 | )
Intangible assets, net |  | $ | 18,638 |  |  | $ | 18,101 |
Changes in Goodwill and Intangible Assets | Changes in goodwill and intangible assets consisted of:
|  | Goodwill |  |  | Intangible Assets, at cost |
|  | (in millions) |
Balance at January 1, 2017 |  | $ | 20,276 |  |  | $ | 19,319 |
Currency |  |  | 889 |  |  |  | 898 |
Divestitures |  |  | (109 | ) |  |  | (62 | )
Acquisition |  |  | 15 |  |  |  | (7 | )
Asset impairments |  |  | – |  |  |  | (109 | )
Balance at September 30, 2017 |  | $ | 21,071 |  |  | $ | 20,039 |

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- Definition Tabular disclosure of goodwill by reportable segment and in total which includes a rollforward schedule. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13854-109267 + Details
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- Definition Tabular disclosure of goodwill and intangible assets, which may be broken down by segment or major class. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 + Details
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