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Goodwill and Intangible Assets (Tables) | 9 Months Ended
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Sep. 30, 2018
Goodwill and Intangible Assets Disclosure [Abstract] |
Schedule of Goodwill by Segment | Goodwill by segment was:
| As of September 30, 2018 |  | As of December 31, 2017
| (in millions)
Latin America | $ | 819 |  |  | $ | 901 |
AMEA | 3,222 |  |  | 3,371 |
Europe | 7,611 |  |  | 7,880 |
North America | 9,248 |  |  | 8,933 |
Goodwill | $ | 20,900 |  |  | $ | 21,085 |
Schedule of Intangible Assets Disclosure | Intangible assets consisted of the following:
| As of September 30, 2018 |  | As of December 31, 2017
| (in millions)
Non-amortizable intangible assets | $ | 17,288 |  |  | $ | 17,671 |
Amortizable intangible assets | 2,341 |  |  | 2,386 |
| 19,629 |  |  | 20,057 |
Accumulated amortization | (1,493 | ) |  | (1,418 | )
Intangible assets, net | $ | 18,136 |  |  | $ | 18,639 |
Schedule of Changes in Goodwill and Intangible Assets | Changes in goodwill and intangible assets consisted of:
| Goodwill |  | Intangible Assets, at cost
| (in millions)
Balance at January 1, 2018 | $ | 21,085 |  |  | $ | 20,057 |
Currency/other | (520 | ) |  | (570 | )
Acquisition | 335 |  |  | 210 |
Asset impairments | — |  |  | (68 | )
Balance at September 30, 2018 | $ | 20,900 |  |  | $ | 19,629 |

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