<SEC-DOCUMENT>0000950170-25-015871.txt : 20250207
<SEC-HEADER>0000950170-25-015871.hdr.sgml : 20250207
<ACCEPTANCE-DATETIME>20250207082035
ACCESSION NUMBER:		0000950170-25-015871
CONFORMED SUBMISSION TYPE:	SCHEDULE 13G
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20250207

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			Amplify ETF Trust
		CENTRAL INDEX KEY:			0001633061
		ORGANIZATION NAME:           	
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			MA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13G
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	005-89943
		FILM NUMBER:		25599379

	BUSINESS ADDRESS:	
		STREET 1:		310 S. HALE ST.
		CITY:			WHEATON
		STATE:			IL
		ZIP:			60187
		BUSINESS PHONE:		(630)869-0202

	MAIL ADDRESS:	
		STREET 1:		310 S. HALE ST.
		CITY:			WHEATON
		STATE:			IL
		ZIP:			60187

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PNC FINANCIAL SERVICES GROUP, INC.
		CENTRAL INDEX KEY:			0000713676
		STANDARD INDUSTRIAL CLASSIFICATION:	NATIONAL COMMERCIAL BANKS [6021]
		ORGANIZATION NAME:           	02 Finance
		IRS NUMBER:				251435979
		STATE OF INCORPORATION:			PA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		SCHEDULE 13G

	BUSINESS ADDRESS:	
		STREET 1:		THE TOWER AT PNC PLAZA
		STREET 2:		300 FIFTH AVENUE
		CITY:			PITTSBURGH
		STATE:			PA
		ZIP:			15222-2401
		BUSINESS PHONE:		888-762-2265

	MAIL ADDRESS:	
		STREET 1:		THE TOWER AT PNC PLAZA
		STREET 2:		300 FIFTH AVENUE
		CITY:			PITTSBURGH
		STATE:			PA
		ZIP:			15222-2401

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PNC FINANCIAL SERVICES GROUP INC
		DATE OF NAME CHANGE:	20000327

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PNC BANK CORP
		DATE OF NAME CHANGE:	19930505

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	PNC BANK CORP /PA/
		DATE OF NAME CHANGE:	19930428
</SEC-HEADER>
<DOCUMENT>
<TYPE>SCHEDULE 13G
<SEQUENCE>1
<FILENAME>primary_doc.xml
<TEXT>
<XML>
<?xml version="1.0" encoding="UTF-8"?><edgarSubmission xmlns="http://www.sec.gov/edgar/schedule13g" xmlns:xsd="http://www.w3.org/2001/XMLSchema" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance">
  <headerData>
    <submissionType>SCHEDULE 13G</submissionType>
    <filerInfo>
      <filer>
        <filerCredentials>
          <cik>0000713676</cik>
          <ccc>XXXXXXXX</ccc>
        </filerCredentials>
      </filer>
      <liveTestFlag>LIVE</liveTestFlag>



    </filerInfo>
  </headerData>
  <formData>
    <coverPageHeader>
      <securitiesClassTitle>Exchange-Traded Fund</securitiesClassTitle>
      <eventDateRequiresFilingThisStatement>12/31/2024</eventDateRequiresFilingThisStatement>
      <issuerInfo>
        <issuerCik>0001633061</issuerCik>
        <issuerName>Amplify Digital Payments ETF</issuerName>
        <issuerCusip>032108656</issuerCusip>
        <issuerPrincipalExecutiveOfficeAddress>
          <street1 xmlns="http://www.sec.gov/edgar/common">c/o Amplify ETF Trust</street1>
          <street2 xmlns="http://www.sec.gov/edgar/common">310 S. Hale Street</street2>
          <city xmlns="http://www.sec.gov/edgar/common">Wheaton</city>
          <stateOrCountry xmlns="http://www.sec.gov/edgar/common">IL</stateOrCountry>
          <zipCode xmlns="http://www.sec.gov/edgar/common">60187</zipCode>
        </issuerPrincipalExecutiveOfficeAddress>
      </issuerInfo>
      <designateRulesPursuantThisScheduleFiled>
        <designateRulePursuantThisScheduleFiled>Rule 13d-1(b)</designateRulePursuantThisScheduleFiled>
      </designateRulesPursuantThisScheduleFiled>
    </coverPageHeader>
    <coverPageHeaderReportingPersonDetails>


      <reportingPersonName>The PNC Financial Services Group, Inc</reportingPersonName>
      <citizenshipOrOrganization>PA</citizenshipOrOrganization>
      <reportingPersonBeneficiallyOwnedNumberOfShares>
        <soleVotingPower>279891</soleVotingPower>
        <sharedVotingPower>0</sharedVotingPower>
        <soleDispositivePower>237084</soleDispositivePower>
        <sharedDispositivePower>44946</sharedDispositivePower>
      </reportingPersonBeneficiallyOwnedNumberOfShares>
      <reportingPersonBeneficiallyOwnedAggregateNumberOfShares>282030</reportingPersonBeneficiallyOwnedAggregateNumberOfShares>
      <aggregateAmountExcludesCertainSharesFlag>N</aggregateAmountExcludesCertainSharesFlag>
      <classPercent>5.08</classPercent>
      <typeOfReportingPerson>HC</typeOfReportingPerson>
    </coverPageHeaderReportingPersonDetails>
    <items>
      <item1>
        <issuerName>Amplify Digital Payments ETF</issuerName>
        <issuerPrincipalExecutiveOfficeAddress>c/o Amplify ETF Trust, 310 S. Hale Street, Wheaton, Illinois 60187</issuerPrincipalExecutiveOfficeAddress>
      </item1>
      <item2>
        <filingPersonName>The PNC Financial Services Group, Inc.</filingPersonName>
        <principalBusinessOfficeOrResidenceAddress>300 Fifth Avenue, Pittsburgh, PA 15222-2401
</principalBusinessOfficeOrResidenceAddress>
        <citizenship>Pennsylvania
</citizenship>
      </item2>
      <item3>
        <notApplicableFlag>N</notApplicableFlag>
        <typeOfPersonFiling>HC</typeOfPersonFiling>
      </item3>
      <item4>
        <amountBeneficiallyOwned>282,030</amountBeneficiallyOwned>
        <classPercent>5.08</classPercent>
        <numberOfSharesPersonHas>
          <solePowerOrDirectToVote>279,891</solePowerOrDirectToVote>
          <sharedPowerOrDirectToVote>0</sharedPowerOrDirectToVote>
          <solePowerOrDirectToDispose>237,084</solePowerOrDirectToDispose>
          <sharedPowerOrDirectToDispose>44,946

Of the total fund shares reported herein, 278,887 are held in accounts at PNC Bank, National Association in a fiduciary capacity for clients.

Of the total fund shares reported herein, 2,916 are held in accounts at PNC Delaware Trust Company in a fiduciary capacity for clients.

Of the total fund shares reported herein, 227 are held in accounts at PNC Ohio Trust Company in a fiduciary capacity for clients.

The inclusion of the reporting persons and such securities in this report shall not be deemed an admission of beneficial ownership by the reporting persons for the purposes of Section 13(d) or 13(g) of the Act, or for any other purposes.</sharedPowerOrDirectToDispose>
        </numberOfSharesPersonHas>
      </item4>
      <item5>
        <notApplicableFlag>Y</notApplicableFlag>
      </item5>
      <item6>
        <notApplicableFlag>N</notApplicableFlag>
        <ownershipMoreThan5PercentOnBehalfOfAnotherPerson>The PNC Financial Service Group, Inc.'s clients, those with accounts at the PNC subsidiaries noted herein, have the right to receive or the power to direct the receipt of dividends from, or the proceeds from the sale of, the securities reported herein. No one other person's interest in the securities reported herein is more than 5%.

</ownershipMoreThan5PercentOnBehalfOfAnotherPerson>
      </item6>
      <item7>
        <notApplicableFlag>N</notApplicableFlag>
        <subsidiaryIdentificationAndClassification>PNC Bank, National Association - BK

PNC Delaware Trust Company - BK

PNC Ohio Trust Company - BK
</subsidiaryIdentificationAndClassification>
      </item7>
      <item8>
        <notApplicableFlag>Y</notApplicableFlag>
      </item8>
      <item9>
        <notApplicableFlag>Y</notApplicableFlag>
      </item9>
      <item10>
        <notApplicableFlag>N</notApplicableFlag>
        <certifications>By signing below I certify that, to the best of my knowledge and belief, the securities referred to above were acquired and are held in the ordinary course of business and were not acquired and are not held for the purpose of or with the effect of changing or influencing the control of the issuer of the securities and were not acquired and are not held in connection with or as a participant in any transaction having that purpose or effect, other than activities solely in connection with a nomination under ?? 240.14a-11. </certifications>
      </item10>
    </items>
    <signatureInformation>
      <reportingPersonName>The PNC Financial Services Group, Inc</reportingPersonName>
      <signatureDetails>
        <signature>/s/ Gregory H. Kozich</signature>
        <title>Gregory H. Kozich, Senior Vice President &amp; Controller</title>
        <date>02/07/2025</date>
      </signatureDetails>
    </signatureInformation>
  </formData>
</edgarSubmission>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
