v2.3.0.15

Goodwill and Other Intangible Assets (Details 2) (USD $) In Millions	3 Months Ended		9 Months Ended
	Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2011	Sep. 30, 2010	Dec. 31, 2010
Goodwill and Other Intangible Assets
Trademarks	$ 1,024		$ 1,024		$ 1,024
Intangible Assets:
Intangible assets with finite lives, gross	4,243		4,243		4,238
Intangible assets with finite lives, accumulated amortization	882		882		627
Other intangible assets, net	3,361		3,361		3,611
Amortization expense on intangible assets	91	30	273	86
Estimated amortization for intangible assets
Remainder of 2011			88
2012			413
2013			383
2014			333
2015			287
Thereafter			833
Estimated future amortization for intangible assets			2,337
Registered trademarks
Intangible Assets:
Intangible assets with finite lives, gross	4		4		3
Intangible assets with finite lives, accumulated amortization	1		1
Intangible assets with finite lives, net	3		3		3
Customer Related and Contract Based
Intangible Assets:
Intangible assets with finite lives, gross	2,608		2,608		2,605
Intangible assets with finite lives, accumulated amortization	543		543		344
Intangible assets with finite lives, net	2,065		2,065		2,261
Marketing Technology and Other
Intangible Assets:
Intangible assets with finite lives, gross	607		607		606
Intangible assets with finite lives, accumulated amortization	338		338		283
Intangible assets with finite lives, net	$ 269		$ 269		$ 323

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The amount of amortization expense expected to be recognized for the remainder of the finite-lived intangible asset useful life after the fifth succeeding fiscal year.

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The amount of amortization expense expected to be recognized during the remainder of the current fiscal year.

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The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by (used in) operations using the indirect method.

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The accumulated amount of amortization of a major finite-lived intangible asset class. A major class is composed of intangible assets that can be grouped together because they are similar, either by their nature or by their use in the operations of a company.

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The aggregate estimated amortization expense for each of the five succeeding fiscal years for intangible assets subject to amortization.

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Sum of the gross carrying amounts before accumulated amortization as of the balance sheet date of all intangible assets having statutory or estimated useful lives. The aggregate gross carrying amount (including any previously recognized impairment charges) of a major finite-lived intangible asset class. A major class is composed of intangible assets that can be grouped together because they are similar, either by their nature or by their use in the operations of a company.

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The aggregate sum of gross carrying value of a major finite-lived intangible asset class, less accumulated amortization and any impairment charges. A major class is composed of intangible assets that can be grouped together because they are similar, either by their nature or by their use in the operations of a company.

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The amount of amortization expense expected to be recognized during the fifth twelve-month period following the balance sheet date.

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The amount of amortization expense expected to be recognized during the fourth twelve-month period following the balance sheet date.

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The amount of amortization expense expected to be recognized during the third twelve-month period following the balance sheet date.

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The amount of amortization expense expected to be recognized during the second twelve-month period following the balance sheet date.

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Carrying amount (original costs adjusted for previously recognized amortization and impairment) as of the balance sheet date for the rights acquired through registration of a trademark to gain or protect exclusive use of a business name, symbol or other device or style for a projected indefinite period of benefit.

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Sum of the carrying amounts of all intangible assets, excluding goodwill, as of the balance sheet date, net of accumulated amortization and impairment charges.

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