
<TABLE> <S> <C>

<PAGE>
 
<ARTICLE> 5
<LEGEND> This schedule contains summary financial information extracted from the
consolidated Balance Sheet as of 12/31/96 and the Statement of Consolidated
Earnings for the quarter ended 12/31/96 and is qualified in its entirety by
reference to such financial statements.
</LEGEND>
<MULTIPLIER> 1,000,000
       
<S>                             <C>
<PERIOD-TYPE>                   YEAR
<FISCAL-YEAR-END>                         DEC-31-1996
<PERIOD-START>                            JAN-01-1996
<PERIOD-END>                              DEC-31-1996
<CASH>                                          1,513 
<SECURITIES>                                      298 
<RECEIVABLES>                                   4,172
<ALLOWANCES>                                    (137)
<INVENTORY>                                     3,220
<CURRENT-ASSETS>                               11,319
<PP&E>                                         19,598 
<DEPRECIATION>                                (9,830)
<TOTAL-ASSETS>                                 24,076
<CURRENT-LIABILITIES>                           7,995     
<BONDS>                                         1,931  
<COMMON>                                        1,780 
<PREFERRED-MANDATORY>                               0 
<PREFERRED>                                         0 
<OTHER-SE>                                     10,015
<TOTAL-LIABILITY-AND-EQUITY>                   24,076         
<SALES>                                        27,973          
<TOTAL-REVENUES>                                    0          
<CGS>                                          18,990          
<TOTAL-COSTS>                                  23,705<F1>      
<OTHER-EXPENSES>                                2,308<F2>   
<LOSS-PROVISION>                                    0      
<INTEREST-EXPENSE>                                185       
<INCOME-PRETAX>                                 1,775       
<INCOME-TAX>                                      621      
<INCOME-CONTINUING>                                 0      
<DISCONTINUED>                                      0  
<EXTRAORDINARY>                                     0      
<CHANGES>                                           0  
<NET-INCOME>                                    1,154 
<EPS-PRIMARY>                                   1.902 
<EPS-DILUTED>                                   1.900 
<FN>                                  
<F1> TOTAL COST INCLUDES: COST OF GOODS SOLD, SELLING & ADMIN EXPENSE, TOTAL
     EXCH (GAIN)/LOSS.

<F2> OTHER EXPENSE INCLUDES: DEPRECIATION EXPENSES.
</FN> 
        

</TABLE>
