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General and administrative expenses (Details) - Selling, general and administrative expense [member] - BRL (R$)
R$ in Millions
 12 Months Ended
Dec. 31, 2024
Dec. 31, 2023
Dec. 31, 2022
IfrsStatementLineItems [Line Items]      
Personnel  expenses R$ (35,618) R$ (32,400) R$ (31,317)
Compensation, Payroll charges, Welfare benefits, Provision for labor claims, Dismissals, Training and Other (27,365) (25,389) (24,558)
Employees’ profit sharing and Share-based payment (8,253) (7,011) (6,759)
Administrative  expenses (19,289) (18,523) (17,825)
Third-Party and Financial System Services, Security, Transportation and Travel expenses (8,051) (7,851) (7,873)
Data processing and telecommunications (5,190) (5,027) (4,359)
Installations and Materials (2,395) (2,243) (2,201)
Advertising, promotions and publicity (1,976) (1,996) (2,003)
Other (1,677) (1,406) (1,389)
Depreciation and amortization (7,177) (6,529) (5,750)
Other expenses (17,332) (18,307) (14,038)
Selling - credit cards (6,286) (6,114) (6,183)
Claims losses (801) (1,007) (1,143)
Selling of non-financial products (4,990) (641) (365)
Loss on sale of other assets, fixed assets and investments in associates and joint  ventures (353) (1,595) (133)
Provision for lawsuits civil (1,609) (1,679) (1,072)
Provision for tax and social security lawsuits and other risks (1,019) (726) (553)
Refund of interbank costs (530) (409) (354)
Impairment (383) (338) (16)
Other (1,361) (5,798) (4,219)
Total R$ (79,416) R$ (75,759) R$ (68,930)