v3.25.4
INTANGIBLE ASSETS AND GOODWILL (Tables)
 12 Months Ended
Dec. 31, 2025
Goodwill and Intangible Assets Disclosure [Abstract]  
Schedule of Composition of Intangible Assets, Finite-Lived
The following table details the composition of our intangible assets at year-end 2025 and 2024:
(in millions)At Year-End 2025At Year-End 2024
Definite-lived Intangible Assets
Costs incurred to obtain contracts with customers$2,899 $2,538 
Acquired contracts and other
1,964 1,918 
Software
1,932 792 
6,795 5,248 
Accumulated amortization(2,607)(1,471)
4,188 3,777 
Indefinite-lived Intangible Brand Assets6,148 5,711 
$10,336 $9,488 
Schedule of Composition of Intangible Assets, Indefinite-Lived
The following table details the composition of our intangible assets at year-end 2025 and 2024:
(in millions)At Year-End 2025At Year-End 2024
Definite-lived Intangible Assets
Costs incurred to obtain contracts with customers$2,899 $2,538 
Acquired contracts and other
1,964 1,918 
Software
1,932 792 
6,795 5,248 
Accumulated amortization(2,607)(1,471)
4,188 3,777 
Indefinite-lived Intangible Brand Assets6,148 5,711 
$10,336 $9,488 
Schedule of Carrying Amount of Goodwill
The following table details the carrying amount of our goodwill at year-end 2025 and 2024:
(in millions)
U.S. & Canada
EMEAGreater ChinaAPECCALATotal Goodwill
Balance at year-end 2024$5,301 $1,417 $979 $731 $303 $8,731 
Foreign currency translation18 97 30 17 14 176 
Balance at year-end 2025$5,319 $1,514 $1,009 $748 $317 $8,907