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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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<SEC-DOCUMENT>0001193125-10-220727.txt : 20100930
<SEC-HEADER>0001193125-10-220727.hdr.sgml : 20100930
<ACCEPTANCE-DATETIME>20100930140052
ACCESSION NUMBER:		0001193125-10-220727
CONFORMED SUBMISSION TYPE:	FWP
PUBLIC DOCUMENT COUNT:		1
FILED AS OF DATE:		20100930
DATE AS OF CHANGE:		20100930

SUBJECT COMPANY:	

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ISHARES GOLD TRUST
		CENTRAL INDEX KEY:			0001278680
		STANDARD INDUSTRIAL CLASSIFICATION:	GOLD & SILVER ORES [1040]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			NY

	FILING VALUES:
		FORM TYPE:		FWP
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	333-167807
		FILM NUMBER:		101098772

	BUSINESS ADDRESS:	
		STREET 1:		BARCLAYS GLOBAL INVESTORS
		STREET 2:		400 HOWARD STREET
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94105
		BUSINESS PHONE:		415-875-4879

	MAIL ADDRESS:	
		STREET 1:		BARCLAYS GLOBAL INVESTORS
		STREET 2:		400 HOWARD STREET
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94105

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ISHARES COMEX GOLD TRUST
		DATE OF NAME CHANGE:	20040204

FILED BY:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			ISHARES GOLD TRUST
		CENTRAL INDEX KEY:			0001278680
		STANDARD INDUSTRIAL CLASSIFICATION:	GOLD & SILVER ORES [1040]
		IRS NUMBER:				000000000
		STATE OF INCORPORATION:			NY

	FILING VALUES:
		FORM TYPE:		FWP

	BUSINESS ADDRESS:	
		STREET 1:		BARCLAYS GLOBAL INVESTORS
		STREET 2:		400 HOWARD STREET
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94105
		BUSINESS PHONE:		415-875-4879

	MAIL ADDRESS:	
		STREET 1:		BARCLAYS GLOBAL INVESTORS
		STREET 2:		400 HOWARD STREET
		CITY:			SAN FRANCISCO
		STATE:			CA
		ZIP:			94105

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	ISHARES COMEX GOLD TRUST
		DATE OF NAME CHANGE:	20040204
</SEC-HEADER>
<DOCUMENT>
<TYPE>FWP
<SEQUENCE>1
<FILENAME>dfwp.htm
<DESCRIPTION>FORM FWP FOR ISHARES GOLD TRUST
<TEXT>
<HTML><HEAD>
<TITLE>Form FWP for iShares Gold Trust</TITLE>
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<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top"></TD>
<TD VALIGN="bottom"><FONT SIZE="1">&nbsp;</FONT></TD>
<TD VALIGN="top" NOWRAP> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Free Writing Prospectus</FONT></P>
<P STYLE="margin-top:0px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Filed Pursuant to Rule 433</FONT></P>
<P STYLE="margin-top:0px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Registration&nbsp;No.&nbsp;333-167807</FONT></P> <P STYLE="margin-top:0px;margin-bottom:1px"><FONT STYLE="font-family:Times New Roman" SIZE="2">September
30, 2010</FONT></P></TD></TR></TABLE> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">iShares </FONT></P>
<P STYLE="margin-top:0px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Keep evolving. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">iAU </FONT></P>
<P STYLE="margin-top:0px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">The iShares of gold. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>iShares Gold Trust
(&#147;Trust&#148;) has filed a registration statement (including a prospectus) with the SEC . Before you invest, you should read the prospectus and other documents the Trust has filed with the SEC for more complete information about the issuer and
any offering. You may get these documents for free by visiting <U>www.iShares.com</U> or EDGAR on the SEC website at www.sec.gov. Alternatively, the Trust will arrange to send you the prospectus if you request it by calling toll-free 1-800-474-2737.
</B></FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>Investing involves risk, including possible loss of principal. The Trust is not an investment company registered under the Investment
Company Act of 1940 or a commodity pool for purposes of the Commodity Exchange Act. Shares of the Trust are not subject to the same regulatory requirements as mutual funds. Because shares of the Trust are created to reflect the price of the gold
held by the Trust, less the Trust&#146;s expenses and liabilities, the market price of the shares will be as unpredictable as the price of gold has historically been. Brokerage commissions will reduce returns. </B></FONT></P>
<P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>For a more complete discussion of the risk factors relative to the Trust, carefully read the prospectus. </B>BlackRock Asset Management International
Inc., an affiliate of BlackRock, Inc., is the sponsor of the Trust. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">The information posted on this page is intended for U.S. Residents only.
</FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">iShares&reg; is a registered trademark of BlackRock Institutional Trust Company, N.A. iS-3488 </FONT></P>
<P STYLE="margin-top:12px;margin-bottom:0px;padding-bottom:0px;"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>Name </B>iShares&reg; </FONT></P>
<P STYLE="margin-top:0px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>Location </B>San Francisco </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>Web</B>
http://iShares.com </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px;padding-bottom:0px;"><FONT STYLE="font-family:Times New Roman" SIZE="2"><B>Bio </B>The official iShares&reg; Twitter home. Stay tuned for market insights, ETF education, and
latest info on iShares events. </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">65 Following&nbsp;&nbsp;&nbsp;&nbsp;39 Followers&nbsp;&nbsp;&nbsp;&nbsp;1 Listed </FONT></P>
<P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">28Tweets </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Favorites </FONT></P>
<P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Actions </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px; margin-left:4%"><FONT STYLE="font-family:Times New Roman" SIZE="2">message iSharesETFs
</FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px; margin-left:4%"><FONT STYLE="font-family:Times New Roman" SIZE="2">unblock iSharesETFs </FONT></P>
<P STYLE="margin-top:0px;margin-bottom:0px; margin-left:4%"><FONT STYLE="font-family:Times New Roman" SIZE="2">block iSharesETFs </FONT></P>
<P STYLE="margin-top:0px;margin-bottom:0px; margin-left:4%"><FONT STYLE="font-family:Times New Roman" SIZE="2">report for spam </FONT></P>

<p Style='page-break-before:always'>
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 <P STYLE="margin-top:0px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">I posted 13 photos on Facebook in the album &#147;iShares Gold Event September&nbsp;29, 2010&#148;
<U>http://fb.me/yCY8pFa1</U> <U>6 minutes ago</U> via <U>Facebook</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Watch a live interview of Robert Kapito, President of BlackRock, with
Maria Bartiromo on CNBC at 4:15PM EST <U>#gold</U> <U>10 minutes ago</U> via <U>HootSuite</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Watch a live webcast of The Closing Bell at
3:59 p.m. ET on September&nbsp;29, 2010. <U>#gold</U> <U>http://ht.ly/2LOFs</U> <U>about 1 hour ago</U> via <U>HootSuite</U> </FONT></P>
<P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">@<U>selysettesarina</U> Thanks for the mention about our Gold Event today NYSE! <U>about 1 hour ago</U> via <U>HootSuite</U> <U>in reply to
selysettesarina</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">There is 56.8 Bn in gold ETFs domiciled (funds that are backed by physical gold) as 8/31/2010.
<U>http://fb.me/KDbzx5hA</U> <U>about 3 hours ago</U> via <U>Facebook</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">The gold banner is up! <U>#gold</U>
<U>http://twitpic.com/2t39tb</U> <U>about 4 hours ago</U> via <U>Twitpic</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">I posted a new video to Facebook <U>http://fb.me/xuUrevaI</U>
<U>about 4 hours ago</U> via <U>Facebook</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">The gold bar has arrived. We&#146;ll be showing you video shortly <U>#gold</U>
<U>http://fb.me/B97x2fdq</U> <U>about 5 hours ago</U> via <U>Facebook</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">The gold bar has arrived. We&#146;ll be showing you video shortly
<U>#gold</U> <U>http://twitpic.com/2t2umi</U> <U>about 5 hours ago</U> via <U>Twitpic</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">The gold bar is on its way to NYSE...
<U>http://fb.me/xpvf8fK6</U> <U>about 5 hours ago</U> via <U>Facebook</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">The gold bar is at Liberty and Pearl Streets.... <U>#gold</U>
<U>about 6 hours ago</U> via <U>twidroid</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">The gold bar is on its way to NYSE <U>#gold</U> <U>http://twitpic.com/2t2h8e</U> <U>about 6
hours ago</U> via <U>Twitpic</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">We&#146;re waiting for the gold bar.... <U>#gold</U> <U>http://twitpic.com/2t2ffz</U> <U>about 6 hours
ago</U> via <U>Twitpic</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">@<U>RockTheBoatMKTG</U> Thanks! We&#146;re glad to be here. <U>about 8 hours ago</U> via <U>HootSuite</U> <U>in
reply to RockTheBoatMKTG</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">@<U>AdvisorTweets</U> Thanks! We&#146;re glad to be here. <U>about 8 hours ago</U> via <U>HootSuite</U> <U>in
reply to AdvisorTweets</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Today we&#146;ll be following the gold bar and chatting about our gold event at the NYSE using the hash tag
<U>#gold</U> <U>about 8 hours ago</U> via <U>Facebook</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Tomorrow we&#146;ll be following the gold bar to the NYSE and bringing you live
information from our gold event. <U>#gold</U> <U>about 23 hours ago</U> via <U>HootSuite</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Stay tune for some fun facts about gold...
<U>about 23 hours ago</U> via <U>Facebook</U> </FONT></P>

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 <P STYLE="margin-top:0px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">There is $200 billion of gold stored 30 feet below the NY subway system&#133; <U>#goldfacts</U> <U>Tuesday,
September&nbsp;28, 2010 11:45:07 AM</U> via <U>HootSuite</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Did you know how much a gold bar weighs? It&#146;s 400.050 ounces.. That&#146;s
what we&#146;ll have on Wednesday at the NYSE <U>#goldfacts </U><U>Tuesday, September&nbsp;28, 2010 7:30:15 AM</U> via <U>HootSuite</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Stay
tuned for some fun facts about gold... <U>#goldfacts</U> <U>5:30 PM Sep 27th</U> via <U>HootSuite</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">We&#146;re ramping up for our gold
event this Wednesday at the NYSE <U>#gold</U> <U>2:30 PM Sep 27th</U> via <U>HootSuite</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Have you seen, &#147;Investing in Gold&#148;? If
not take a look: <U>http://ht.ly/2KwKZ</U> <U>#gold</U> <U>2:00 PM Sep 27th</U> via <U>HootSuite</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">We have some thoughts on inflation, take
a look at: <U>http://ht.ly/2KFlk</U> <U>1:07 PM Sep 27th</U> via <U>HootSuite</U> </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Have you seen, &#147;Investing in Gold&#148;? If not take a
look: <U>http://ht.ly/2KwKZ</U> <U>#gold</U> <U>10:25 AM Sep 27th</U> via web </FONT></P> <P STYLE="margin-top:12px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">iShares is now tweeting! Stay tuned to hear about our events,
ETF ed. and market views <U>10:23 AM Sep 27th</U> via web </FONT></P> <P STYLE="margin-top:0px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Reply </FONT></P>
<P STYLE="margin-top:0px;margin-bottom:0px"><FONT STYLE="font-family:Times New Roman" SIZE="2">Retweet </FONT></P>
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