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COMMITMENTS AND CONTINGENCIES (Details) (USD $) In Millions, unless otherwise specified |  | 3 Months Ended | 1 Months Ended
--- | --- | --- | ---
Mar. 31, 2012 | Mar. 31, 2012 Contractual obligations | Mar. 31, 2012 Raw material items Y | Mar. 31, 2012 Office building, including the real property sqft unit
Commitments and Contingencies |  |  |  |
Purchase Commitments |  |  | $ 64.6 |
Period over which contractual obligations will be paid (in years) |  |  | 1 |
Aggregate contractual obligations related to sponsorships and other marketing activities |  | 121.2 |  |
Aggregate operating lease commitments | 17.6 |  |  |
Square foot of office building (in square foot) |  |  |  | 75,425
Number of stories of office building |  |  |  | 3
Purchase price |  |  |  | $ 9.7

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