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SEGMENT INFORMATION (Tables)

3 Months Ended

Mar. 31, 2012

Schedule of net revenues and other financial information by segment

	Three-Months Ended March 31, 2012
	DSD		Warehouse			Corporate and Unallocated			Total
Net sales	$	431,182	$	23,423		$	-		$	454,605
Contribution margin	149,092		2,157			-			151,249
Corporate and unallocated expenses	-		-			(24,964		)	(24,964		)
Operating income									126,285
Other income	100		-			246			346
Income before provision for income taxes									126,631
Depreciation and amortization	3,783		29			1,144			4,956
Trademark amortization	-		11			1			12

	Three-Months Ended March 31, 2011
	DSD		Warehouse			Corporate and Unallocated			Total
Net sales	$	334,722	$	21,697		$	-		$	356,419
Contribution margin	110,075		(340		)	-			109,735
Corporate and unallocated expenses	-		-			(21,280		)	(21,280		)
Operating income									88,455
Other income	13		-			288			301
Income before provision for income taxes									88,756
Depreciation and amortization	2,545		17			1,019			3,581
Trademark amortization	-		11			1			12

Schedule of net sales by product line


	Three-Months Ended
	March 31,
Product Line	2012		2011
Energy drinks	$	418,912	$	327,642
Non-carbonated (primarily juice based beverages and Peace Tea® iced teas)	24,252		18,944
Carbonated (primarily soda beverages)	7,661		7,269
Other	3,780		2,564
	$	454,605	$	356,419

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References+ Details