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SEGMENT INFORMATION (Details) (USD $)
 3 Months Ended
Mar. 31, 2012
segment
Mar. 31, 2011
SEGMENT INFORMATION    
Number of reportable segments 2  
Segment information    
Net sales $ 454,605,000 $ 356,419,000
Contribution margin 151,249,000 109,735,000
Corporate and unallocated expense (24,964,000) (21,280,000)
Operating income 126,285,000 88,455,000
Other income 346,000 301,000
Income before provision for income taxes 126,631,000 88,756,000
Depreciation and amortization 4,956,000 3,581,000
Trademark amortization 12,000 12,000
Stock-based compensation expense 6,600,000 3,800,000
Direct Store Delivery ("DSD")
    
Segment information    
Net sales 431,182,000 334,722,000
Contribution margin 149,092,000 110,075,000
Other income 100,000 13,000
Depreciation and amortization 3,783,000 2,545,000
Warehouse ("Warehouse")
    
Segment information    
Net sales 23,423,000 21,697,000
Contribution margin 2,157,000 (340,000)
Depreciation and amortization 29,000 17,000
Trademark amortization 11,000 11,000
Corporate and Unallocated
    
Segment information    
Corporate and unallocated expense (24,964,000) (21,280,000)
Other income 246,000 288,000
Depreciation and amortization 1,144,000 1,019,000
Trademark amortization 1,000 1,000
Payroll cost 17,700,000 12,700,000
Stock-based compensation expense 6,600,000 3,800,000
Professional service expenses 4,700,000 5,200,000
Other operating expenses $ 2,600,000 $ 3,400,000