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SEGMENT INFORMATION (Details 2) (USD $)
3 Months Ended
Mar. 31, 2012
Mar. 31, 2011
Segment information    
Net sales $ 454,605,000 $ 356,419,000
Energy drinks
   
Segment information    
Net sales 418,912,000 327,642,000
Non-carbonated (primarily juice based beverages and Peace Tea iced teas)
   
Segment information    
Net sales 24,252,000 18,944,000
Carbonated (primarily soda beverages)
   
Segment information    
Net sales 7,661,000 7,269,000
Other
   
Segment information    
Net sales 3,780,000 2,564,000
Coca-Cola Refreshments ("CCR")
   
Segment information    
Customer accounted net sales (as percent) 30.00% 30.00%
Coca-Cola Enterprises, Inc. ("CCE")
   
Segment information    
Net sales to customers outside the United States $ 79,200,000 $ 55,500,000
Percentage of net sales to customers outside the United States 17.40% 15.60%