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COMMITMENTS AND CONTINGENCIES (Details) (USD $) In Millions, unless otherwise specified |  |  |  |  | 9 Months Ended | 1 Months Ended
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Sep. 30, 2012 | Oct. 31, 2012 Contractual obligations unit | Sep. 30, 2012 Contractual obligations | Mar. 31, 2012 Contractual obligations unit | Sep. 30, 2012 Raw material items Y | Oct. 31, 2012 Office building, including the real property sqft | Mar. 31, 2012 Office building, including the real property sqft
Commitments and Contingencies |  |  |  |  |  |  |
Purchase Commitments |  |  |  |  | $ 66.2 |  |
Period over which contractual obligations will be paid (in years) |  |  |  |  | 1 |  |
Aggregate contractual obligations related to sponsorships and other marketing activities |  |  | 72.3 |  |  |  |
Aggregate operating lease commitments | 15.8 |  |  |  |  |  |
Square foot of office building |  |  |  |  |  | 141,000 | 75,425
Number of stories of office building |  | 6 |  | 3 |  |  |
Purchase price |  |  |  |  |  | $ 18.8 | $ 9.7

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- Definition The total of future contractually required payments on leases defined as operating. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 13 -Paragraph 122 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 13 -Paragraph 16 -Subparagraph b(i) -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 840 -SubTopic 10 -Section 55 -Paragraph 40 -Subparagraph (Note 3) -URI http://asc.fasb.org/extlink&oid=6584154&loc=d3e38371-112697 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 840 -SubTopic 20 -Section 50 -Paragraph 2 -Subparagraph (a) -URI http://asc.fasb.org/extlink&oid=6453985&loc=d3e41502-112717 + Details
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