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SEGMENT INFORMATION (Tables)

9 Months Ended

Sep. 30, 2012

Schedule of net revenues and other financial information by segment

	Three-Months Ended September 30, 2012
	DSD			Warehouse			Corporate and Unallocated			Total
Net sales	$	516,268		$	25,672		$	-		$	541,940
Contribution margin	170,096			41			-			170,137
Corporate and unallocated expenses	-			-			(29,452		)	(29,452		)
Operating income										140,685
Other income (expense)	147			-			406			553
Income before provision for income taxes										141,238
Depreciation and amortization	(3,884		)	(38		)	(1,233		)	(5,155		)
Trademark amortization	-			(11		)	(1		)	(12		)

	Three-Months Ended September 30, 2011
	DSD			Warehouse			Corporate and Unallocated			Total
Net sales	$	447,113		$	27,596		$	-		$	474,709
Contribution margin	153,098			2,482			-			155,580
Corporate and unallocated expenses	-			-			(23,490		)	(23,490		)
Operating income										132,090
Other income (expense)	(73		)	-			(789		)	(862		)
Income before provision for income taxes										131,228
Depreciation and amortization	(3,358		)	(25		)	(1,101		)	(4,484		)
Trademark amortization	-			(11		)	(5		)	(16		)

	Nine-Months Ended September 30, 2012
	DSD			Warehouse			Corporate and Unallocated			Total
Net sales	$	1,515,476		$	73,709		$	-		$	1,589,185
Contribution margin	515,010			3,817			-			518,827
Corporate and unallocated expenses	-			-			(82,085		)	(82,085		)
Operating income										436,742
Other income (expense)	414			-			426			840
Income before provision for income taxes										437,582
Depreciation and amortization	(11,577		)	(93		)	(3,558		)	(15,228		)
Trademark amortization	-			(33		)	(3		)	(36		)

	Nine-Months Ended September 30, 2011
	DSD			Warehouse			Corporate and Unallocated			Total
Net sales	$	1,218,491		$	74,782		$	-		$	1,293,273
Contribution margin	413,629			3,545			-			417,174
Corporate and unallocated expenses	-			-			(64,148		)	(64,148		)
Operating income										353,026
Other income (expense)	(81		)	-			(205		)	(286		)
Income before provision for income taxes										352,740
Depreciation and amortization	(8,975		)	(61		)	(3,116		)	(12,152		)
Trademark amortization	-			(33		)	(6		)	(39		)

Schedule of net sales by product line

	Three-Months Ended				Nine-Months Ended
	September 30,				September 30,
Product Line	2012		2011		2012		2011
Energy drinks	$	498,563	$	434,038	$	1,468,036	$	1,186,739
Non-carbonated (primarily juice based beverages and Peace Tea® iced teas)	32,453		27,404		86,737		71,882
Carbonated (primarily soda beverages)	8,018		10,339		24,445		26,225
Other	2,906		2,928		9,967		8,427
	$	541,940	$	474,709	$	1,589,185	$	1,293,273

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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