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SEGMENT INFORMATION (Details) (USD $) | 3 Months Ended | 12 Months Ended
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Dec. 31, 2012 | Sep. 30, 2012 | Jun. 30, 2012 | Mar. 31, 2012 | Dec. 31, 2011 | Sep. 30, 2011 | Jun. 30, 2011 | Mar. 31, 2011 | Dec. 31, 2012 item | Dec. 31, 2011 | Dec. 31, 2010
SEGMENT INFORMATION |  |  |  |  |  |  |  |  |  |  |
Number of reportable segments |  |  |  |  |  |  |  |  | 2 |  |
Segment information |  |  |  |  |  |  |  |  |  |  |
Net sales | $ 471,517,000 | $ 541,940,000 | $ 592,640,000 | $ 454,605,000 | $ 409,957,000 | $ 474,709,000 | $ 462,145,000 | $ 356,419,000 | $ 2,060,702,000 | $ 1,703,230,000 | $ 1,303,942,000
Contribution margin |  |  |  |  |  |  |  |  | 664,103,000 | 547,501,000 | 435,965,000
Corporate & unallocated expense |  |  |  |  |  |  |  |  | (113,480,000) | (91,078,000) | (88,151,000)
Operating income |  |  |  |  |  |  |  |  | 550,623,000 | 456,423,000 | 347,814,000
Interest and other income, net |  |  |  |  |  |  |  |  | (1,469,000) | 847,000 | 1,488,000
Income before provision for income taxes |  |  |  |  |  |  |  |  | 549,154,000 | 457,270,000 | 349,302,000
Depreciation & amortization |  |  |  |  |  |  |  |  | (20,513,000) | (17,032,000) | (11,728,000)
Trademark amortization |  |  |  |  |  |  |  |  | (49,000) | (52,000) | (48,000)
Stock-based compensation expense |  |  |  |  |  |  |  |  | 28,400,000 | 19,400,000 | 16,900,000
Bad debt expense |  |  |  |  |  |  |  |  | (10,000) | 52,000 | 1,659,000
Direct Store Delivery ("DSD") |  |  |  |  |  |  |  |  |  |  |
Segment information |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 1,966,481,000 | 1,608,326,000 | 1,212,645,000
Contribution margin |  |  |  |  |  |  |  |  | 660,607,000 | 543,210,000 | 436,742,000
Interest and other income, net |  |  |  |  |  |  |  |  | 494,000 | (12,000) | (51,000)
Depreciation & amortization |  |  |  |  |  |  |  |  | (15,660,000) | (12,684,000) | (6,933,000)
Warehouse ("Warehouse") |  |  |  |  |  |  |  |  |  |  |
Segment information |  |  |  |  |  |  |  |  |  |  |
Net sales |  |  |  |  |  |  |  |  | 94,221,000 | 94,904,000 | 91,297,000
Contribution margin |  |  |  |  |  |  |  |  | 3,496,000 | 4,291,000 | (777,000)
Interest and other income, net |  |  |  |  |  |  |  |  | (2,000) | (1,000) |
Depreciation & amortization |  |  |  |  |  |  |  |  | (139,000) | (87,000) | (55,000)
Trademark amortization |  |  |  |  |  |  |  |  | (44,000) | (44,000) | (42,000)
Corporate and Unallocated |  |  |  |  |  |  |  |  |  |  |
Segment information |  |  |  |  |  |  |  |  |  |  |
Corporate & unallocated expense |  |  |  |  |  |  |  |  | (113,480,000) | (91,078,000) | (88,151,000)
Interest and other income, net |  |  |  |  |  |  |  |  | (1,961,000) | 860,000 | 1,539,000
Depreciation & amortization |  |  |  |  |  |  |  |  | (4,714,000) | (4,261,000) | (4,740,000)
Trademark amortization |  |  |  |  |  |  |  |  | (5,000) | (8,000) | (6,000)
Payroll cost |  |  |  |  |  |  |  |  | 73,000,000 | 55,800,000 | 51,200,000
Stock-based compensation expense |  |  |  |  |  |  |  |  | 28,400,000 | 19,400,000 | 16,900,000
Professional service expenses |  |  |  |  |  |  |  |  | 19,700,000 | 17,800,000 | 20,700,000
Depreciation expenses |  |  |  |  |  |  |  |  | 4,400,000 | 4,100,000 | 4,700,000
Bad debt expense |  |  |  |  |  |  |  |  |  |  | 1,700,000
Other operating expenses |  |  |  |  |  |  |  |  | $ 16,400,000 | $ 13,400,000 | $ 10,000,000

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