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ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $) In Millions, unless otherwise specified | 12 Months Ended
--- | ---
Dec. 31, 2012 Y | Dec. 31, 2011 | Dec. 31, 2010
Intangibles |  |  |
Estimated useful life of trademarks, low end of range (in years) | 1 |  |
Estimated useful life of trademarks, high end of range (in years) | 25 |  |
Revenue Recognition |  |  |
Distribution agreement, revenue recognition period (in years) | 20 |  |
Freight-Out Costs |  |  |
Freight-out costs | $ 76.1 | $ 60.5 | $ 47.4
Advertising and Promotional Expenses |  |  |
Advertising and promotional expenses | $ 165.4 | $ 148.8 | $ 104.9
Maximum |  |  |
Income Taxes |  |  |
Percentage of likelihood of realization of recognized tax benefit | 50.00% |  |
Minimum |  |  |
Income Taxes |  |  |
Percentage of likelihood below which no tax benefit is recognized in the financial statements | 50.00% |  |
Sales | Customer concentration | Direct Store Delivery ("DSD") | Coca-Cola Refreshments ("CCR") |  |  |
Concentration of Risk |  |  |
Percentage of net sales from major customer | 28.00% | 29.00% |
Sales | Customer concentration | Direct Store Delivery ("DSD") | Coca-Cola Enterprises, Inc. ("CCE") |  |  |
Concentration of Risk |  |  |
Percentage of net sales from major customer |  |  | 28.00%
Property and Equipment |  |  |
Summary of significant accounting policies |  |  |
Minimum estimated useful lives of the assets (in years) | 3 |  |
Maximum estimated useful lives of the assets (in years) | 10 |  |

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