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SEGMENT INFORMATION (Tables) | 6 Months Ended
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Jun. 30, 2013
SEGMENT INFORMATION |
Schedule of net revenues and other financial information by segment |
|  | Three-Months Ended June 30, 2013
|  | DSD |  | Warehouse |  | Corporate and Unallocated |  | Total
Net sales |  | $ | 600,992 |  | $ | 29,942 |  | $ | - |  | $ | 630,934
Contribution margin |  | 215,018 |  | 1,130 |  | - |  | 216,148
Corporate and unallocated expenses |  | - |  | - |  | (36,721) |  | (36,721)
Operating income |  |  |  |  |  |  |  | 179,427
Other income (expense) |  | 99 |  | - |  | (3,501) |  | (3,402)
Income before provision for income taxes |  |  |  |  |  |  |  | 176,025
Depreciation and amortization |  | (4,598) |  | (53) |  | (614) |  | (5,265)
Trademark amortization |  | - |  | (11) |  | (1) |  | (12)
|  | Three-Months Ended June 30, 2012
|  | DSD |  | Warehouse |  | Corporate and Unallocated |  | Total
Net sales |  | $ | 568,026 |  | $ | 24,614 |  | $ | - |  | $ | 592,640
Contribution margin |  | 195,770 |  | 1,621 |  | - |  | 197,391
Corporate and unallocated expenses |  | - |  | - |  | (27,618) |  | (27,618)
Operating income |  |  |  |  |  |  |  | 169,773
Other income (expense) |  | 167 |  | - |  | (227) |  | (60)
Income before provision for income taxes |  |  |  |  |  |  |  | 169,713
Depreciation and amortization |  | (3,910) |  | (27) |  | (1,176) |  | (5,113)
Trademark amortization |  | - |  | (11) |  | (1) |  | (12)
|  | Six-Months Ended June 30, 2013
|  | DSD |  | Warehouse |  | Corporate and Unallocated |  | Total
Net sales |  | $ | 1,061,168 |  | $ | 53,990 |  | $ | - |  | $ | 1,115,158
Contribution margin |  | 353,991 |  | 1,511 |  | - |  | 355,502
Corporate and unallocated expenses |  | - |  | - |  | (68,770) |  | (68,770)
Operating income |  |  |  |  |  |  |  | 286,732
Other income (expense) |  | 288 |  | - |  | (5,591) |  | (5,303)
Income before provision for income taxes |  |  |  |  |  |  |  | 281,429
Depreciation and amortization |  | (9,019) |  | (101) |  | (1,193) |  | (10,313)
Trademark amortization |  | - |  | (22) |  | (2) |  | (24)
|  | Six-Months Ended June 30, 2012
|  | DSD |  | Warehouse |  | Corporate and Unallocated |  | Total
Net sales |  | $ | 999,208 |  | $ | 48,037 |  | $ | - |  | $ | 1,047,245
Contribution margin |  | 344,862 |  | 3,779 |  | - |  | 348,641
Corporate and unallocated expenses |  | - |  | - |  | (52,582) |  | (52,582)
Operating income |  |  |  |  |  |  |  | 296,059
Other income (expense) |  | 267 |  | - |  | 19 |  | 286
Income before provision for income taxes |  |  |  |  |  |  |  | 296,345
Depreciation and amortization |  | (7,693) |  | (55) |  | (2,321) |  | (10,069)
Trademark amortization |  | - |  | (22) |  | (2) |  | (24)
Schedule of net sales by product line |
|  | Three-Months Ended |  | Six-Months Ended
|  | June 30, |  | June 30,
Product Line |  | 2013 |  | 2012 |  | 2013 |  | 2012
Energy drinks |  | $ | 582,899 |  | $ | 550,561 |  | $ | 1,028,925 |  | $ | 969,473
Non-carbonated (primarily juice based beverages and Peace Tea® iced teas) |  | 36,166 |  | 30,031 |  | 64,138 |  | 54,284
Carbonated (primarily soda beverages) |  | 8,264 |  | 8,765 |  | 14,665 |  | 16,426
Other |  | 3,605 |  | 3,283 |  | 7,430 |  | 7,062
|  | $ | 630,934 |  | $ | 592,640 |  | $ | 1,115,158 |  | $ | 1,047,245

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13816-109267 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8721-108599 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8736-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8813-108599 Reference 6: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Statement of Financial Accounting Standard (FAS) -Number 131 -Paragraph 27, 28 -LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy. + Details
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