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SEGMENT INFORMATION (Details) (USD $)
 3 Months Ended 6 Months Ended
Jun. 30, 2013
Jun. 30, 2012
Jun. 30, 2013
item
Jun. 30, 2012
SEGMENT INFORMATION        
Number of reportable segments     2  
Segment information        
Net sales $ 630,934,000 $ 592,640,000 $ 1,115,158,000 $ 1,047,245,000
Contribution margin 216,148,000 197,391,000 355,502,000 348,641,000
Corporate and unallocated expenses (36,721,000) (27,618,000) (68,770,000) (52,582,000)
Operating income 179,427,000 169,773,000 286,732,000 296,059,000
Other income (expense) (3,402,000) (60,000) (5,303,000) 286,000
Income before provision for income taxes 176,025,000 169,713,000 281,429,000 296,345,000
Depreciation and amortization (5,265,000) (5,113,000) (10,313,000) (10,069,000)
Trademark amortization (12,000) (12,000) (24,000) (24,000)
Stock-based compensation expense 7,400,000 7,100,000 14,400,000 13,600,000
Direct Store Delivery ("DSD")
        
Segment information        
Net sales 600,992,000 568,026,000 1,061,168,000 999,208,000
Contribution margin 215,018,000 195,770,000 353,991,000 344,862,000
Other income (expense) 99,000 167,000 288,000 267,000
Depreciation and amortization (4,598,000) (3,910,000) (9,019,000) (7,693,000)
Warehouse ("Warehouse")
        
Segment information        
Net sales 29,942,000 24,614,000 53,990,000 48,037,000
Contribution margin 1,130,000 1,621,000 1,511,000 3,779,000
Depreciation and amortization (53,000) (27,000) (101,000) (55,000)
Trademark amortization (11,000) (11,000) (22,000) (22,000)
Corporate and Unallocated
        
Segment information        
Corporate and unallocated expenses (36,721,000) (27,618,000) (68,770,000) (52,582,000)
Other income (expense) (3,501,000) (227,000) (5,591,000) 19,000
Depreciation and amortization (614,000) (1,176,000) (1,193,000) (2,321,000)
Trademark amortization (1,000) (1,000) (2,000) (2,000)
Payroll cost 21,400,000 17,900,000 40,800,000 35,500,000
Stock-based compensation expense 7,400,000 7,100,000 14,400,000 13,600,000
Professional service expenses 9,300,000 4,400,000 16,900,000 7,100,000
Other operating expenses $ 6,000,000 $ 5,300,000 $ 11,100,000 $ 10,000,000