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ORGANIZATION AND SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES (Details) (USD $) In Millions, unless otherwise specified | 12 Months Ended
--- | ---
Dec. 31, 2013 | Dec. 31, 2012 | Dec. 31, 2011
Intangibles |  |  |
Estimated useful life of trademarks | 20 years |  |
Impairment of intangible assets | $ 0 | $ 0 | $ 0
Foreign Currency Translation and Transactions |  |  |
Foreign currency transaction losses | 12.9 | 3.7 | 0.7
Income Taxes |  |  |
Tax benefits recognized for income tax positions where there is less than 50% likelihood that a tax benefit will be sustained | 0 |  |
Revenue Recognition |  |  |
Distribution agreement, revenue recognition period | 20 years |  |
Freight-Out Costs |  |  |
Freight-out costs | 84.0 | 76.1 | 60.5
Advertising and Promotional Expenses |  |  |
Advertising and promotional expenses | $ 181.8 | $ 165.4 | $ 148.8
Maximum |  |  |
Intangibles |  |  |
Estimated useful life of trademarks | 25 years |  |
Income Taxes |  |  |
Percentage of likelihood of realization of recognized tax benefit | 50.00% |  |
Minimum |  |  |
Intangibles |  |  |
Estimated useful life of trademarks | 1 year |  |
Income Taxes |  |  |
Percentage of likelihood below which no tax benefit is recognized in the financial statements | 50.00% |  |
Sales | Customer concentration | Direct Store Delivery ("DSD") | Coca-Cola Refreshments ("CCR") |  |  |
Concentration of Risk |  |  |
Percentage of net sales from major customer | 29.00% | 28.00% | 29.00%
Property and Equipment | Maximum |  |  |
Summary of significant accounting policies |  |  |
Estimated useful lives of the assets | 10 years |  |
Property and Equipment | Minimum |  |  |
Summary of significant accounting policies |  |  |
Estimated useful lives of the assets | 3 years |  |

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