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COMMITMENTS AND CONTINGENCIES (Details 3) (USD $)
 0 Months Ended
Dec. 31, 2013
Charge of VAT pass-through tax to customers in the United Kingdom
Dec. 31, 2012
Charge of VAT pass-through tax to customers in the United Kingdom
Oct. 17, 2012
Lawsuit in Superior Court by Wendy Crossland and Richard Fournier
oz
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Sep. 17, 2008
Securities Litigation
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Commitments and contingencies        
Estimated maximum amount of potential VAT pass-through tax $ 49,700,000 $ 33,200,000    
Age of the plaintiff's deceased daughter     14 years  
Number of 24 ounce energy drinks     2  
Number of ounce energy drink     24  
Number of days over which the energy drink was consumed     2 days  
Minimum amount of plaintiff claims for general damages     $ 25,000  
Number of actions consolidated       2