SEGMENT INFORMATION (Details 2) (USD $) In Thousands, unless otherwise specified	3 Months Ended								12 Months Ended
	Dec. 31, 2013	Sep. 30, 2013	Jun. 30, 2013	Mar. 31, 2013	Dec. 31, 2012	Sep. 30, 2012	Jun. 30, 2012	Mar. 31, 2012	Dec. 31, 2013	Dec. 31, 2012	Dec. 31, 2011
Segment information
Net sales	$ 540,849	$ 590,422	$ 630,934	$ 484,223	$ 471,517	$ 541,940	$ 592,640	$ 454,605	$ 2,246,428	$ 2,060,702	$ 1,703,230
Outside United States
Segment information
Percentage of net sales to customers									20.80%	20.20%	17.70%
Net sales									467,200	415,800	300,900
Energy drinks
Segment information
Net sales									2,082,238	1,906,236	1,563,331
Non-carbonated (primarily juice based beverages)
Segment information
Net sales									120,145	110,217	94,398
Carbonated (primarily soda beverages)
Segment information
Net sales									29,245	31,044	32,467
Other
Segment information
Net sales									$ 14,800	$ 13,205	$ 13,034
Coca-Cola Refreshments ("CCR") \| Direct Store Delivery ("DSD") \| Sales \| Customer concentration
Segment information
Percentage of net sales from major customer									29.00%	28.00%	29.00%