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COMMITMENTS AND CONTINGENCIES (Details 2) (USD $)
 0 Months Ended
Mar. 31, 2014
Oct. 03, 2013
Charge of VAT pass-through tax to customers in the United Kingdom
Oct. 17, 2012
Lawsuit in Superior Court by Wendy Crossland and Richard Fournier
oz
item
Sep. 17, 2008
Securities Litigation
item
Apr. 16, 2014
Securities Litigation
Subsequent event
Commitments and contingencies          
VAT receivable included in accounts receivable, net $ 8,700,000        
VAT payable included in accrued liabilities 8,700,000        
Estimated maximum amount of potential VAT pass-through tax   41,700,000      
Age of the plaintiff's deceased daughter     14 years    
Number of 24 ounce energy drinks     2    
Number of ounce energy drink     24    
Number of days over which the energy drink was consumed     2 days    
Minimum amount of plaintiff claims for general damages     25,000    
Number of actions consolidated       2  
Escrow Deposit         $ 16,250,000