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SEGMENT INFORMATION (Tables) | 6 Months Ended
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Jun. 30, 2014
SEGMENT INFORMATION |
Schedule of net revenues and other financial information by segment |
|  | Three-Months Ended June 30, 2014 |
|  | DSD |  | Warehouse |  | Corporate and Unallocated |  | Total |
Net sales |  | $ | 660,105 |  | $ | 27,095 |  | $ | - |  | $ | 687,200 |
Contribution margin* |  | 256,147 |  | 1,320 |  | - |  | 257,467 |
Corporate and unallocated expenses |  | - |  | - |  | (41,654) |  | (41,654) |
Operating income |  |  |  |  |  |  |  | 215,813 |
Other income (expense) |  | 272 |  | - |  | (94) |  | 178 |
Income before provision for income taxes |  |  |  |  |  |  |  | 215,991 |
Depreciation and amortization |  | (5,018) |  | (82) |  | (1,444) |  | (6,544) |
|  | Three-Months Ended June 30, 2013 |
|  | DSD |  | Warehouse |  | Corporate and Unallocated |  | Total |
Net sales |  | $ | 600,992 |  | $ | 29,942 |  | $ | - |  | $ | 630,934 |
Contribution margin* |  | 215,018 |  | 1,130 |  | - |  | 216,148 |
Corporate and unallocated expenses |  | - |  | - |  | (36,721) |  | (36,721) |
Operating income |  |  |  |  |  |  |  | 179,427 |
Other income (expense) |  | 99 |  | - |  | (3,501) |  | (3,402) |
Income before provision for income taxes |  |  |  |  |  |  |  | 176,025 |
Depreciation and amortization |  | (4,598) |  | (64) |  | (615) |  | (5,277) |
*Contribution margin is defined as gross profit less certain operating expenses deemed by management to be directly attributable to the respective reportable segment. Contribution margin is used by management as a key indicator of reportable segment profitability.
|  | Six-Months Ended June 30, 2014 |
|  | DSD |  | Warehouse |  | Corporate and Unallocated |  | Total |
Net sales |  | $ | 1,174,460 |  | $ | 48,869 |  | $ | - |  | $ | 1,223,329 |
Contribution margin* |  | 442,615 |  | 1,616 |  | - |  | 444,231 |
Corporate and unallocated expenses |  | - |  | - |  | (79,554) |  | (79,554) |
Operating income |  |  |  |  |  |  |  | 364,677 |
Other income (expense) |  | 298 |  | - |  | 34 |  | 332 |
Income before provision for income taxes |  |  |  |  |  |  |  | 365,009 |
Depreciation and amortization |  | (9,962) |  | (163) |  | (2,870) |  | (12,995) |
|  | Six-Months Ended June 30, 2013 |
|  | DSD |  | Warehouse |  | Corporate and Unallocated |  | Total |
Net sales |  | $ | 1,061,168 |  | $ | 53,990 |  | $ | - |  | $ | 1,115,158 |
Contribution margin* |  | 353,991 |  | 1,511 |  | - |  | 355,502 |
Corporate and unallocated expenses |  | - |  | - |  | (68,770) |  | (68,770) |
Operating income |  |  |  |  |  |  |  | 286,732 |
Other income (expense) |  | 288 |  | - |  | (5,591) |  | (5,303) |
Income before provision for income taxes |  |  |  |  |  |  |  | 281,429 |
Depreciation and amortization |  | (9,019) |  | (123) |  | (1,195) |  | (10,337) |
*Contribution margin is defined as gross profit less certain operating expenses deemed by management to be directly attributable to the respective reportable segment. Contribution margin is used by management as a key indicator of reportable segment profitability.
Schedule of net sales by product line |
|  | Three-Months Ended |  | Six-Months Ended |
|  | June 30, |  | June 30, |
Product Line |  | 2014 |  | 2013 |  | 2014 |  | 2013 |
Energy drinks |  | $ | 640,231 |  | $ | 582,899 |  | $ | 1,139,244 |  | $ | 1,028,925 |
Non-carbonated (primarily juice based beverages and Peace Tea® iced teas) |  | 34,625 |  | 36,166 |  | 61,071 |  | 64,138 |
Carbonated (primarily soda beverages) |  | 8,526 |  | 8,264 |  | 15,542 |  | 14,665 |
Other |  | 3,817 |  | 3,605 |  | 7,472 |  | 7,430 |
|  | $ | 687,199 |  | $ | 630,934 |  | $ | 1,223,329 |  | $ | 1,115,158 |

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8721-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8813-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=14024403&loc=d3e13816-109267 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8736-108599 + Details
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