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SEGMENT INFORMATION (Tables) | 9 Months Ended
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Sep. 30, 2014
SEGMENT INFORMATION |
Schedule of net revenues and other financial information by segment |
|  | Three-Months Ended September 30, 2014
|  | DSD |  | Warehouse |  | Corporate and Unallocated |  | Total
Net sales |  | $ | 609,938 |  | $ | 26,034 |  | $ | - |  | $ | 635,972
Contribution margin* |  | 232,666 |  | 604 |  | - |  | 233,270
Corporate and unallocated expenses |  | - |  | - |  | (43,363) |  | (43,363)
Operating income |  |  |  |  |  |  |  | 189,907
Other income (expense) |  | 231 |  | - |  | (1,269) |  | (1,038)
Income before provision for income taxes |  |  |  |  |  |  |  | 188,869
Depreciation and amortization |  | (4,626) |  | (85) |  | (1,419) |  | (6,130)
|  | Three-Months Ended September 30, 2013
|  | DSD |  | Warehouse |  | Corporate and Unallocated |  | Total
Net sales |  | $ | 566,768 |  | $ | 23,654 |  | $ | - |  | $ | 590,422
Contribution margin* |  | 194,915 |  | (2,193) |  | - |  | 192,722
Corporate and unallocated expenses |  | - |  | - |  | (41,293) |  | (41,293)
Operating income |  |  |  |  |  |  |  | 151,429
Other income (expense) |  | 180 |  | - |  | (886) |  | (706)
Income before provision for income taxes |  |  |  |  |  |  |  | 150,723
Depreciation and amortization |  | (5,069) |  | (78) |  | (961) |  | (6,108)
*Contribution margin is defined as gross profit less certain operating expenses deemed by management to be directly attributable to the respective reportable segment. Contribution margin is used by management as a key indicator of reportable segment profitability.
|  | Nine-Months Ended September 30, 2014
|  | DSD |  | Warehouse |  | Corporate and Unallocated |  | Total
Net sales |  | $ | 1,784,398 |  | $ | 74,903 |  | $ | - |  | $ | 1,859,301
Contribution margin* |  | 675,281 |  | 2,221 |  | - |  | 677,502
Corporate and unallocated expenses |  | - |  | - |  | (122,918) |  | (122,918)
Operating income |  |  |  |  |  |  |  | 554,584
Other income (expense) |  | 529 |  | (1) |  | (1,235) |  | (707)
Income before provision for income taxes |  |  |  |  |  |  |  | 553,877
Depreciation and amortization |  | (14,588) |  | (248) |  | (4,288) |  | (19,124)
|  | Nine-Months Ended September 30, 2013
|  | DSD |  | Warehouse |  | Corporate and Unallocated |  | Total
Net sales |  | $ | 1,627,936 |  | $ | 77,643 |  | $ | - |  | $ | 1,705,579
Contribution margin* |  | 548,906 |  | (682) |  | - |  | 548,224
Corporate and unallocated expenses |  | - |  | - |  | (110,064) |  | (110,064)
Operating income |  |  |  |  |  |  |  | 438,160
Other income (expense) |  | 468 |  | (1) |  | (6,476) |  | (6,009)
Income before provision for income taxes |  |  |  |  |  |  |  | 432,151
Depreciation and amortization |  | (14,091) |  | (201) |  | (2,152) |  | (16,444)
*Contribution margin is defined as gross profit less certain operating expenses deemed by management to be directly attributable to the respective reportable segment. Contribution margin is used by management as a key indicator of reportable segment profitability.
Schedule of net sales by product line |
|  | Three-Months Ended |  | Nine-Months Ended
|  | September 30, |  | September 30,
Product Line |  | 2014 |  | 2013 |  | 2014 |  | 2013
Energy drinks |  | $ | 591,358 |  | $ | 548,109 |  | $ | 1,730,602 |  | $ | 1,577,034
Non-carbonated (primarily juice based beverages and Peace Tea® iced teas) |  | 33,626 |  | 30,622 |  | 94,698 |  | 94,760
Carbonated (primarily soda beverages) |  | 7,216 |  | 8,067 |  | 22,756 |  | 22,732
Other |  | 3,772 |  | 3,624 |  | 11,245 |  | 11,053
|  | $ | 635,972 |  | $ | 590,422 |  | $ | 1,859,301 |  | $ | 1,705,579

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- Definition Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 21 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8721-108599 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 25 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8813-108599 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 4: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 30 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8906-108599 Reference 5: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 280 -SubTopic 10 -Section 50 -Paragraph 22 -URI http://asc.fasb.org/extlink&oid=6534315&loc=d3e8736-108599 + Details
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