SEGMENT INFORMATION (Tables)

9 Months Ended

Sep. 30, 2014

Schedule of net revenues and other financial information by segment

	Three-Months Ended September 30, 2014
	DSD		Warehouse		Corporate and Unallocated		Total
Net sales	$	609,938	$	26,034	$	-	$	635,972
Contribution margin*	232,666		604		-		233,270
Corporate and unallocated expenses	-		-		(43,363)		(43,363)
Operating income							189,907
Other income (expense)	231		-		(1,269)		(1,038)
Income before provision for income taxes							188,869
Depreciation and amortization	(4,626)		(85)		(1,419)		(6,130)

	Three-Months Ended September 30, 2013
	DSD		Warehouse		Corporate and Unallocated		Total
Net sales	$	566,768	$	23,654	$	-	$	590,422
Contribution margin*	194,915		(2,193)		-		192,722
Corporate and unallocated expenses	-		-		(41,293)		(41,293)
Operating income							151,429
Other income (expense)	180		-		(886)		(706)
Income before provision for income taxes							150,723
Depreciation and amortization	(5,069)		(78)		(961)		(6,108)

*Contribution margin is defined as gross profit less certain operating expenses deemed by management to be directly attributable to the respective reportable segment. Contribution margin is used by management as a key indicator of reportable segment profitability.

	Nine-Months Ended September 30, 2014
	DSD		Warehouse		Corporate and Unallocated		Total
Net sales	$	1,784,398	$	74,903	$	-	$	1,859,301
Contribution margin*	675,281		2,221		-		677,502
Corporate and unallocated expenses	-		-		(122,918)		(122,918)
Operating income							554,584
Other income (expense)	529		(1)		(1,235)		(707)
Income before provision for income taxes							553,877
Depreciation and amortization	(14,588)		(248)		(4,288)		(19,124)

	Nine-Months Ended September 30, 2013
	DSD		Warehouse		Corporate and Unallocated		Total
Net sales	$	1,627,936	$	77,643	$	-	$	1,705,579
Contribution margin*	548,906		(682)		-		548,224
Corporate and unallocated expenses	-		-		(110,064)		(110,064)
Operating income							438,160
Other income (expense)	468		(1)		(6,476)		(6,009)
Income before provision for income taxes							432,151
Depreciation and amortization	(14,091)		(201)		(2,152)		(16,444)

Schedule of net sales by product line

	Three-Months Ended				Nine-Months Ended
	September 30,				September 30,
Product Line	2014		2013		2014		2013
Energy drinks	$	591,358	$	548,109	$	1,730,602	$	1,577,034

Non-carbonated (primarily juice based beverages and Peace Tea® iced teas)	33,626		30,622		94,698		94,760
Carbonated (primarily soda beverages)	7,216		8,067		22,756		22,732
Other	3,772		3,624		11,245		11,053
	$	635,972	$	590,422	$	1,859,301	$	1,705,579

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

+ References+ Details