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COMMITMENTS AND CONTINGENCIES (Details 2) (USD $)
 0 Months Ended
Sep. 30, 2014
Jun. 30, 2014
Dec. 31, 2013
Oct. 17, 2012
Lawsuit in Superior Court by Wendy Crossland and Richard Fournier
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oz
Sep. 17, 2008
Securities Litigation
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Commitments and contingencies          
Age of the plaintiff's deceased daughter       14 years  
Number of 24 ounce energy drinks       2  
Number of ounce energy drink       24  
Number of days over which the energy drink was consumed       2 days  
Minimum amount of plaintiff claims for general damages       $ 25,000  
Number of actions consolidated         2
Amount that Company has agreed to cause certain of its insurance carriers to pay into escrow account   16,250,000      
Accrued loss contingencies 17,950,000   17,000,000    
Receivables for insurance reimbursements $ 16,250,000   $ 16,250,000