SEGMENT INFORMATION (Tables)

12 Months Ended

Dec. 31, 2014

Schedule of net revenues and other financial information by segment

	Year Ended December 31, 2014
	DSD		Warehouse		Corporate and Unallocated		Total
Net sales	$	2,369,208	$	95,659	$	-	$	2,464,867
Contribution margin*	908,781		3,003		-		911,784
Corporate & unallocated expenses	-		-		(164,279)		(164,279		)
Operating income							747,505
Interest and other income, net	664		(3)		(2,378)		(1,717		)
Income before provision for income taxes							745,788
Depreciation & amortization	(19,778)		(293)		(5,540)		(25,611		)
Trademark amortization	-		(33)		(8)		(41		)

	Year Ended December 31, 2013
	DSD		Warehouse		Corporate and Unallocated		Total
Net sales	$	2,147,355	$	99,073	$	-	$	2,246,428
Contribution margin*	726,826		(1,652)		-		725,174
Corporate & unallocated expenses	-		-		(152,258)		(152,258		)
Operating income							572,916
Interest and other income, net	755		(2)		(9,775)		(9,022		)
Income before provision for income taxes							563,894
Depreciation & amortization	(19,023)		(244)		(3,446)		(22,713		)
Trademark amortization	-		(44)		(5)		(49		)

	Year Ended December 31, 2012
	DSD		Warehouse		Corporate and Unallocated		Total
Net sales	$	1,966,481	$	94,221	$	-	$	2,060,702
Contribution margin*	660,607		3,496		-		664,103
Corporate & unallocated expenses	-		-		(113,480)		(113,480		)
Operating income							550,623
Interest and other income, net	494		(2)		(1,961)		(1,469		)
Income before provision for income taxes							549,154
Depreciation & amortization	(15,660)		(139)		(4,714)		(20,513		)
Trademark amortization	-		(44)		(5)		(49		)

Schedule of net sales by product line

Product Line	2014		2013		2012
Energy drinks	$	2,302,225	$	2,082,238	$	1,906,236

Non-carbonated (primarily juice based beverages)	119,204		120,145		110,217
Carbonated (primarily soda beverages)	28,425		29,245		31,044
Other	15,013		14,800		13,205
	$	2,464,867	$	2,246,428	$	2,060,702

- Definition

Tabular disclosure of the profit or loss and total assets for each reportable segment. An entity discloses certain information on each reportable segment if the amounts (a) are included in the measure of segment profit or loss reviewed by the chief operating decision maker or (b) are otherwise regularly provided to the chief operating decision maker, even if not included in that measure of segment profit or loss.

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