GOODWILL AND OTHER INTANGIBLE ASSETS

6 Months Ended

Jun. 30, 2016

GOODWILL AND OTHER INTANGIBLE ASSETS.

9.GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the six-months ended June 30, 2016 by reportable segment:

	Monster Energy® Drinks		Strategic Brands		Other		Total
Balance at December 31, 2015	$	641,716	$	637,999	$	-	$	1,279,715
Acquisitions	3,928		-		-		3,928

Balance at June 30, 2016	$	645,644	$	637,999	$	-	$	1,283,643

Intangible assets consist of the following at:

	June 30, 2016		December 31, 2015
Amortizing intangibles	$	71,213	$	35,263
Accumulated amortization	(8,612)		(3,899)

	62,601		31,364
Non-amortizing intangibles	1,019,550		396,622

	$	1,082,151	$	427,986

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $2.9 million and $0.3 million for the three-months ended June 30, 2016 and 2015, respectively. Total amortization expense recorded was $4.6 million and $0.3 million for the six-months ended June 30, 2016 and 2015, respectively.