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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables) | 9 Months Ended
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Sep. 30, 2016
GOODWILL AND OTHER INTANGIBLE ASSETS. |
Schedule of Goodwill |
|  | Monster Energy® Drinks |  | Strategic Brands |  | Other |  | Total |
Balance at December 31, 2015 |  | $ | 641,716 |  | $ | 637,999 |  | $ | - |  | $ | 1,279,715 |
Acquisitions |  | 3,928 |  | - |  | - |  | 3,928 |
Balance at September 30, 2016 |  | $ | 645,644 |  | $ | 637,999 |  | $ | - |  | $ | 1,283,643 |
Schedule of intangibles |
|  | September 30, 2016 |  | December 31, 2015 |
Amortizing intangibles |  | $ | 71,227 |  | $ | 35,263 |
Accumulated amortization |  | (11,574) |  | (3,899) |
|  | 59,653 |  | 31,364 |
Non-amortizing intangibles |  | 1,021,160 |  | 396,622 |
|  | $ | 1,080,813 |  | $ | 427,986 |

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- Definition Tabular disclosure of goodwill by reportable segment and in total which includes a rollforward schedule. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13854-109267 + Details
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