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GOODWILL AND OTHER INTANGIBLES ASSETS (Details) - USD ($) $ in Thousands | 3 Months Ended | 9 Months Ended |
--- | --- | --- | ---
Sep. 30, 2016 | Sep. 30, 2015 | Sep. 30, 2016 | Sep. 30, 2015 | Dec. 31, 2015
Goodwill |  |  |  |  |
Goodwill, Beginning Balance |  |  | $ 1,279,715 |  |
Acquisitions |  |  | 3,928 |  |
Goodwill, Ending Balance | $ 1,283,643 |  | 1,283,643 |  |
Amortizing intangibles | 71,227 |  | 71,227 |  | $ 35,263
Accumulated amortization | (11,574) |  | (11,574) |  | (3,899)
Amortizing intangibles, net | 59,653 |  | 59,653 |  | 31,364
Non-amortizing intangibles | 1,021,160 |  | 1,021,160 |  | 396,622
Intangible, net | 1,080,813 |  | 1,080,813 |  | $ 427,986
Amortization expense | 3,000 | $ 1,800 | $ 7,700 | $ 2,100 |
Minimum |  |  |  |  |
Goodwill |  |  |  |  |
Useful life of intangible assets |  |  | 5 years | 5 years |
Maximum |  |  |  |  |
Goodwill |  |  |  |  |
Useful life of intangible assets |  |  | 7 years | 7 years |
Monster Energy Drinks |  |  |  |  |
Goodwill |  |  |  |  |
Goodwill, Beginning Balance |  |  | $ 641,716 |  |
Acquisitions |  |  | 3,928 |  |
Goodwill, Ending Balance | 645,644 |  | 645,644 |  |
Strategic Brands |  |  |  |  |
Goodwill |  |  |  |  |
Goodwill, Beginning Balance |  |  | 637,999 |  |
Acquisitions |  |  |  |  |
Goodwill, Ending Balance | $ 637,999 |  | $ 637,999 |  |

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