The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method.

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Useful life of finite-lived intangible assets, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

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Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

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Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

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Amount after amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

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Amount after accumulated impairment loss of an asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized.

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Amount of increase in asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized resulting from a business combination.

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A roll forward is a reconciliation of a concept from the beginning of a period to the end of a period.

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Amount of assets, excluding financial assets and goodwill, lacking physical substance and having a projected indefinite period of benefit.

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Sum of the carrying amounts of all intangible assets, excluding goodwill, as of the balance sheet date, net of accumulated amortization and impairment charges.

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GOODWILL AND OTHER INTANGIBLES ASSETS (Details) - USD ($) $ in Thousands	3 Months Ended		9 Months Ended
	Sep. 30, 2016	Sep. 30, 2015	Sep. 30, 2016	Sep. 30, 2015	Dec. 31, 2015
Goodwill
Goodwill, Beginning Balance			$ 1,279,715
Acquisitions			3,928
Goodwill, Ending Balance	$ 1,283,643		1,283,643
Amortizing intangibles	71,227		71,227		$ 35,263
Accumulated amortization	(11,574)		(11,574)		(3,899)
Amortizing intangibles, net	59,653		59,653		31,364
Non-amortizing intangibles	1,021,160		1,021,160		396,622
Intangible, net	1,080,813		1,080,813		$ 427,986
Amortization expense	3,000	$ 1,800	$ 7,700	$ 2,100
Minimum
Goodwill
Useful life of intangible assets			5 years	5 years
Maximum
Goodwill
Useful life of intangible assets			7 years	7 years
Monster Energy Drinks
Goodwill
Goodwill, Beginning Balance			$ 641,716
Acquisitions			3,928
Goodwill, Ending Balance	645,644		645,644
Strategic Brands
Goodwill
Goodwill, Beginning Balance			637,999
Acquisitions
Goodwill, Ending Balance	$ 637,999		$ 637,999