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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables) | 3 Months Ended
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Mar. 31, 2017
GOODWILL AND OTHER INTANGIBLE ASSETS |
Schedule of Goodwill |
|  | Monster Energy® Drinks |  | Strategic Brands |  | Other |  | Total |
Balance at December 31, 2016 |  | $ | 693,644 |  | $ | 637,999 |  | $ | - |  | $ | 1,331,643 |
Acquisitions |  | - |  | - |  | - |  | - |
Balance at March 31, 2017 |  | $ | 693,644 |  | $ | 637,999 |  | $ | - |  | $ | 1,331,643 |
Schedule of intangibles |
|  | March 31, 2017 |  | December 31, 2016 |
Amortizing intangibles |  | $ | 71,330 |  | $ | 71,290 |
Accumulated amortization |  | (17,497) |  | (14,535) |
|  | 53,833 |  | 56,755 |
Non-amortizing intangibles |  | 979,053 |  | 975,880 |
|  | $ | 1,032,886 |  | $ | 1,032,635 |

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- Definition Tabular disclosure of goodwill by reportable segment and in total which includes a rollforward schedule. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13854-109267 + Details
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