GOODWILL AND OTHER INTANGIBLE ASSETS

3 Months Ended

Mar. 31, 2017

GOODWILL AND OTHER INTANGIBLE ASSETS

8. GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the three-months ended March 31, 2017 by reportable segment:

	Monster Energy® Drinks		Strategic Brands		Other		Total
Balance at December 31, 2016	$	693,644	$	637,999	$	-	$	1,331,643
Acquisitions	-		-		-		-

Balance at March 31, 2017	$	693,644	$	637,999	$	-	$	1,331,643

Intangible assets consist of the following at:

	March 31, 2017		December 31, 2016
Amortizing intangibles	$	71,330	$	71,290
Accumulated amortization	(17,497)		(14,535)

	53,833		56,755
Non-amortizing intangibles	979,053		975,880

	$	1,032,886	$	1,032,635

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $3.0 million and $1.8 million for the three-months ended March 31, 2017 and 2016, respectively.