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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables)
 3 Months Ended
Mar. 31, 2017
GOODWILL AND OTHER INTANGIBLE ASSETS  
Schedule of Goodwill

 

 

Monster
Energy®
Drinks

 

Strategic
Brands

 

Other

 

Total

 

Balance at December 31, 2016

 

  $
693,644

 

  $
637,999

 

  $

-

 

  $
1,331,643

 

Acquisitions

 

-

 

-

 

-

 

-

 

 

 

 

 

 

 

 

 

 

 

Balance at March 31, 2017

 

  $
693,644

 

  $
637,999

 

  $

-

 

  $
1,331,643

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Schedule of intangibles

 

 

 

March 31,
2017

 

December 31,
2016

 

Amortizing intangibles

 

  $
71,330

 

  $
71,290

 

Accumulated amortization

 
(17,497)

 
(14,535)

 

 

 

 

 

 

 

 

 
53,833

 
56,755

 

Non-amortizing intangibles

 
979,053

 
975,880

 

 

 

 

 

 

 

 

 

  $
1,032,886

 

  $
1,032,635