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GOODWILL AND OTHER INTANGIBLE ASSETS (Details) - USD ($) $ in Thousands	3 Months Ended
	Mar. 31, 2017	Mar. 31, 2016	Dec. 31, 2016
Goodwill
Goodwill, Beginning Balance	$ 1,331,643
Goodwill, Ending Balance	1,331,643
Amortizing intangibles	71,330		$ 71,290
Accumulated amortization	(17,497)		(14,535)
Amortizing intangibles, net	53,833		56,755
Non-amortizing intangibles	979,053		975,880
Intangible, net	1,032,886		$ 1,032,635
Amortization of in intangible assets	$ 3,000	$ 1,800
Minimum
Goodwill
Useful life of intangible assets	5 years
Maximum
Goodwill
Useful life of intangible assets	7 years
Monster Energy Drinks
Goodwill
Goodwill, Beginning Balance	$ 693,644
Goodwill, Ending Balance	693,644
Strategic Brands
Goodwill
Goodwill, Beginning Balance	637,999
Goodwill, Ending Balance	637,999
Other
Goodwill
Goodwill, Ending Balance

X

- Definition

The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef
-Publisher FASB
-Name Accounting Standards Codification
-Topic 350
-SubTopic 30
-Section 45
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Useful life of finite-lived intangible assets, in 'PnYnMnDTnHnMnS' format, for example, 'P1Y5M13D' represents the reported fact of one year, five months, and thirteen days.

+ References

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- Definition

Accumulated amount of amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

+ References

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-Publisher FASB
-Name Accounting Standards Codification
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Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

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Amount after amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life.

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Amount after accumulated impairment loss of an asset representing future economic benefits arising from other assets acquired in a business combination that are not individually identified and separately recognized.

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Amount of assets, excluding financial assets and goodwill, lacking physical substance and having a projected indefinite period of benefit.

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Sum of the carrying amounts of all intangible assets, excluding goodwill, as of the balance sheet date, net of accumulated amortization and impairment charges.

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