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GOODWILL AND OTHER INTANGIBLE ASSETS (Details) - USD ($) $ in Thousands | 3 Months Ended | 6 Months Ended |
--- | --- | --- | ---
Jun. 30, 2017 | Jun. 30, 2016 | Jun. 30, 2017 | Jun. 30, 2016 | Dec. 31, 2016
Goodwill |  |  |  |  |
Goodwill, Beginning Balance |  |  | $ 1,331,643 |  |
Goodwill, Ending Balance | $ 1,331,643 |  | 1,331,643 |  |
Amortizing intangibles | 71,377 |  | 71,377 |  | $ 71,290
Accumulated amortization | (20,459) |  | (20,459) |  | (14,535)
Amortizing intangibles, net | 50,918 |  | 50,918 |  | 56,755
Non-amortizing intangibles | 981,956 |  | 981,956 |  | 975,880
Intangible, net | 1,032,874 |  | 1,032,874 |  | $ 1,032,635
Amortization of in intangible assets | 3,000 | $ 2,900 | $ 6,000 | $ 4,600 |
Minimum |  |  |  |  |
Goodwill |  |  |  |  |
Useful life of intangible assets |  |  | 5 years |  |
Maximum |  |  |  |  |
Goodwill |  |  |  |  |
Useful life of intangible assets |  |  | 7 years |  |
Monster Energy Drinks |  |  |  |  |
Goodwill |  |  |  |  |
Goodwill, Beginning Balance |  |  | $ 693,644 |  |
Goodwill, Ending Balance | 693,644 |  | 693,644 |  |
Strategic Brands |  |  |  |  |
Goodwill |  |  |  |  |
Goodwill, Beginning Balance |  |  | 637,999 |  |
Goodwill, Ending Balance | 637,999 |  | 637,999 |  |
Other |  |  |  |  |
Goodwill |  |  |  |  |
Goodwill, Ending Balance |  |  |  |  |

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- Definition The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 45 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=6388964&loc=d3e16225-109274 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 230 -SubTopic 10 -Section 45 -Paragraph 28 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=66902209&loc=d3e3602-108585 Reference 3: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(2) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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- Definition Amount before amortization of assets, excluding financial assets and goodwill, lacking physical substance with a finite life. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (a)(1) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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- Definition Amount of assets, excluding financial assets and goodwill, lacking physical substance and having a projected indefinite period of benefit. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 30 -Section 50 -Paragraph 2 -Subparagraph (b) -URI http://asc.fasb.org/extlink&oid=66006027&loc=d3e16323-109275 + Details
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