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GOODWILL AND OTHER INTANGIBLE ASSETS (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2017
Sep. 30, 2016
Sep. 30, 2017
Sep. 30, 2016
Dec. 31, 2016
Goodwill          
Goodwill, Beginning Balance     $ 1,331,643    
Goodwill, Ending Balance $ 1,331,643   1,331,643    
Amortizing intangibles 71,396   71,396   $ 71,290
Accumulated amortization (23,421)   (23,421)   (14,535)
Amortizing intangibles, net 47,975   47,975   56,755
Non-amortizing intangibles 985,506   985,506   975,880
Intangible, net 1,033,481   1,033,481   $ 1,032,635
Amortization of in intangible assets 3,000 $ 3,000 $ 8,900 $ 7,700  
Minimum          
Goodwill          
Useful life of intangible assets     5 years    
Maximum          
Goodwill          
Useful life of intangible assets     7 years    
Monster Energy Drinks          
Goodwill          
Goodwill, Beginning Balance     $ 693,644    
Goodwill, Ending Balance 693,644   693,644    
Strategic Brands          
Goodwill          
Goodwill, Beginning Balance     637,999    
Goodwill, Ending Balance 637,999   637,999    
Other          
Goodwill          
Goodwill, Ending Balance