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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended |
--- | --- | ---
Mar. 31, 2018 | Dec. 31, 2017
Total Net Sales | $ 850,921 |
Contract Liabilities |  |
Deferred revenue | 372,600 | $ 377,600
Deferred revenue recognized in net sales | 11,200 |
U.S. And Canada |  |
Total Net Sales | 633,198 |
EMEA |  |
Total Net Sales | 130,242 |
Asia Pacific |  |
Total Net Sales | 52,979 |
Latin America And Caribbean |  |
Total Net Sales | 34,502 |
Monster Energy Drinks |  |
Total Net Sales | 780,505 |
Monster Energy Drinks | U.S. And Canada |  |
Total Net Sales | 588,817 |
Monster Energy Drinks | EMEA |  |
Total Net Sales | 110,929 |
Monster Energy Drinks | Asia Pacific |  |
Total Net Sales | 47,431 |
Monster Energy Drinks | Latin America And Caribbean |  |
Total Net Sales | 33,328 |
Strategic Brands |  |
Total Net Sales | 65,759 |
Strategic Brands | U.S. And Canada |  |
Total Net Sales | 39,724 |
Strategic Brands | EMEA |  |
Total Net Sales | 19,313 |
Strategic Brands | Asia Pacific |  |
Total Net Sales | 5,548 |
Strategic Brands | Latin America And Caribbean |  |
Total Net Sales | 1,174 |
Other |  |
Total Net Sales | 4,657 |
Other | U.S. And Canada |  |
Total Net Sales | $ 4,657 |

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