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REVENUE RECOGNITION (Tables) | 3 Months Ended
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Mar. 31, 2018
Schedule of disaggregation of revenue by geographical markets |
|  | Three-Months Ended March 31, 2018 |
Net Sales |  | U.S. and Canada |  | EMEA 1 |  | Asia Pacific |  | Latin America and Caribbean |  | Total |
Monster Energy® Drinks |  | $ | 588,817 |  | $ | 110,929 |  | $ | 47,431 |  | $ | 33,328 |  | $ | 780,505 |
Strategic Brands |  | 39,724 |  | 19,313 |  | 5,548 |  | 1,174 |  | 65,759 |
Other |  | 4,657 |  | - |  | - |  | - |  | 4,657 |
Total Net Sales |  | $ | 633,198 |  | $ | 130,242 |  | $ | 52,979 |  | $ | 34,502 |  | $ | 850,921 |
1 Europe, Middle East and Africa (“EMEA”)
Accounting Standards Update 2014-09 |
Schedule of impact of adoption of ASC 606 |
|  | Three-Months Ended March 31, 2018 |
|  | As Reported |  | Without Adoption of ASC 606 |  | (Decrease) Increase due to Adoption of ASC 606 |
Net Sales |  | $ | 850,921 |  | $ | 860,861 |  | $ | (9,940) | 1
Operating Expenses |  | $ | 235,342 |  | $ | 245,282 |  | $ | (9,940) | 1
1 TCCC Commissions based on sales to the TCCC Related Parties. There were no other identified changes to our revenue recognition policies as a result of the adoption of ASC 606.

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