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GOODWILL AND OTHER INTANGIBLE ASSETS (Tables) | 9 Months Ended
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Sep. 30, 2018
GOODWILL AND OTHER INTANGIBLE ASSETS |
Schedule of Goodwill |
|  | Monster Energy® Drinks |  | Strategic Brands |  | Other |  | Total |
Balance at December 31, 2017 |  | $ | 693,644 |  | $ | 637,999 |  | $ | - |  | $ | 1,331,643 |
Acquisitions |  | - |  | - |  | - |  | - |
Balance at September 30, 2018 |  | $ | 693,644 |  | $ | 637,999 |  | $ | - |  | $ | 1,331,643 |
|  | Monster Energy® Drinks |  | Strategic Brands |  | Other |  | Total |
Balance at December 31, 2016 |  | $ | 693,644 |  | $ | 637,999 |  | $ | - |  | $ | 1,331,643 |
Acquisitions |  | - |  | - |  | - |  | - |
Balance at September 30, 2017 |  | $ | 693,644 |  | $ | 637,999 |  | $ | - |  | $ | 1,331,643 |
Schedule of intangibles |
|  | September 30, 2018 |  | December 31, 2017 |
Amortizing intangibles |  | $ | 71,350 |  | $ | 71,400 |
Accumulated amortization |  | (35,349) |  | (26,383) |
|  | 36,001 |  | 45,017 |
Non-amortizing intangibles |  | 1,006,247 |  | 989,068 |
|  | $ | 1,042,248 |  | $ | 1,034,085 |

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- Definition Tabular disclosure of goodwill by reportable segment and in total which includes a rollforward schedule. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 1 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13816-109267 Reference 2: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -SubTopic 20 -Section 50 -Paragraph 2 -URI http://asc.fasb.org/extlink&oid=35741047&loc=d3e13854-109267 + Details
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