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REVENUE RECOGNITION (Tables) | 9 Months Ended
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Sep. 30, 2018
Schedule of disaggregation of revenue by geographical markets |
|  | Three-Months Ended September 30, 2018 |
Net Sales |  | U.S. and Canada |  | EMEA 1 |  | Asia Pacific |  | Latin America and Caribbean |  | Total |
Monster Energy® Drinks |  | $ | 710,172 |  | $ | 127,286 |  | $ | 63,758 |  | $ | 33,930 |  | $ | 935,146 |
Strategic Brands |  | 47,645 |  | 18,287 |  | 8,231 |  | 278 |  | 74,441 |
Other |  | 6,573 |  | - |  | - |  | - |  | 6,573 |
Total Net Sales |  | $ | 764,390 |  | $ | 145,573 |  | $ | 71,989 |  | $ | 34,208 |  | $ | 1,016,160 |
|  | Nine-Months Ended September 30, 2018 |
Net Sales |  | U.S. and Canada |  | EMEA 1 |  | Asia Pacific |  | Latin America and Caribbean |  | Total |
Monster Energy® Drinks |  | $ | 1,994,950 |  | $ | 376,823 |  | $ | 171,796 |  | $ | 101,520 |  | $ | 2,645,089 |
Strategic Brands |  | 137,502 |  | 60,567 |  | 20,148 |  | 1,794 |  | 220,011 |
Other |  | 17,853 |  | - |  | - |  | - |  | 17,853 |
Total Net Sales |  | $ | 2,150,305 |  | $ | 437,390 |  | $ | 191,944 |  | $ | 103,314 |  | $ | 2,882,953 |
1 Europe, Middle East and Africa (“EMEA”)
Accounting Standards Update 2014-09 |
Schedule of impact of adoption of ASC 606 |
|  | Three-Months Ended September 30, 2018 |
|  | As Reported |  | Without Adoption of ASC 606 |  | Decrease due to Adoption of ASC 606 |
Net Sales |  | $ | 1,016,160 |  | $ | 1,027,758 |  | $ | (11,598) | 1
Operating Expenses |  | $ | 268,086 |  | $ | 279,684 |  | $ | (11,598) | 1
|  | Nine-Months Ended September 30, 2018 |
|  | As Reported |  | Without Adoption of ASC 606 |  | Decrease due to Adoption of ASC 606 |
Net Sales |  | $ | 2,882,953 |  | $ | 2,916,703 |  | $ | (33,750) | 1
Operating Expenses |  | $ | 766,065 |  | $ | 799,815 |  | $ | (33,750) | 1
1 TCCC commissions based on sales to the TCCC Related Parties. There were no other identified changes to our revenue recognition policies as a result of the adoption of ASC 606.

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