GOODWILL AND OTHER INTANGIBLE ASSETS

9 Months Ended

Sep. 30, 2018

GOODWILL AND OTHER INTANGIBLE ASSETS

9.GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the nine-months ended September 30, 2018 and 2017 by reportable segment:

	Monster Energy® Drinks		Strategic Brands		Other		Total
Balance at December 31, 2017	$	693,644	$	637,999	$	-	$	1,331,643
Acquisitions	-		-		-		-

Balance at September 30, 2018	$	693,644	$	637,999	$	-	$	1,331,643


	Monster Energy® Drinks		Strategic Brands		Other		Total
Balance at December 31, 2016	$	693,644	$	637,999	$	-	$	1,331,643
Acquisitions	-		-		-		-

Balance at September 30, 2017	$	693,644	$	637,999	$	-	$	1,331,643

Intangible assets consist of the following at:

	September 30, 2018		December 31, 2017
Amortizing intangibles	$	71,350	$	71,400
Accumulated amortization	(35,349)		(26,383)

	36,001		45,017
Non-amortizing intangibles	1,006,247		989,068

	$	1,042,248	$	1,034,085

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $3.0 million for both the three-months ended September 30, 2018 and 2017. Total amortization expense recorded was $9.0 million and $8.9 million for the nine-months ended September 30, 2018 and 2017, respectively.