XML 52 R41.htm IDEA: XBRL DOCUMENT v3.10.0.1
REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
3 Months Ended 9 Months Ended
Sep. 30, 2018
Sep. 30, 2017
Sep. 30, 2018
Sep. 30, 2017
Dec. 31, 2017
Total Net Sales $ 1,016,160 $ 909,476 $ 2,882,953 $ 2,558,690  
Contract Liabilities          
Deferred revenue 363,200   363,200   $ 377,600
Deferred revenue recognized in net sales 11,100   33,300    
U.S. And Canada          
Total Net Sales 764,390   2,150,305    
EMEA          
Total Net Sales 145,573   437,390    
Asia Pacific          
Total Net Sales 71,989   191,944    
Latin America And Caribbean          
Total Net Sales 34,208   103,314    
Monster Energy Drinks          
Total Net Sales 935,146   2,645,089    
Monster Energy Drinks | U.S. And Canada          
Total Net Sales 710,172   1,994,950    
Monster Energy Drinks | EMEA          
Total Net Sales 127,286   376,823    
Monster Energy Drinks | Asia Pacific          
Total Net Sales 63,758   171,796    
Monster Energy Drinks | Latin America And Caribbean          
Total Net Sales 33,930   101,520    
Strategic Brands          
Total Net Sales 74,441   220,011    
Strategic Brands | U.S. And Canada          
Total Net Sales 47,645   137,502    
Strategic Brands | EMEA          
Total Net Sales 18,287   60,567    
Strategic Brands | Asia Pacific          
Total Net Sales 8,231   20,148    
Strategic Brands | Latin America And Caribbean          
Total Net Sales 278   1,794    
Other          
Total Net Sales 6,573   17,853    
Other | U.S. And Canada          
Total Net Sales $ 6,573   $ 17,853