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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($) $ in Thousands | 3 Months Ended | 12 Months Ended
--- | --- | ---
Dec. 31, 2018 | Sep. 30, 2018 | Jun. 30, 2018 | Mar. 31, 2018 | Dec. 31, 2017 | Sep. 30, 2017 | Jun. 30, 2017 | Mar. 31, 2017 | Dec. 31, 2018 | Dec. 31, 2017 | Dec. 31, 2016
Total Net Sales | $ 924,229 | $ 1,016,160 | $ 1,015,873 | $ 850,921 | $ 810,355 | $ 909,476 | $ 907,068 | $ 742,146 | $ 3,807,183 | $ 3,369,045 | $ 3,049,393
Contract Liabilities |  |  |  |  |  |  |  |  |  |  |
Deferred revenue | $ 356,300 |  |  |  | $ 377,600 |  |  |  | 356,300 | 377,600 |
Deferred revenue recognized in net sales |  |  |  |  |  |  |  |  | 44,300 | $ 43,400 |
U.S. And Canada |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 2,829,597 |  |
EMEA |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 578,667 |  |
Asia Pacific |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 251,426 |  |
Latin America And Caribbean |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 147,493 |  |
Monster Energy Drinks |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 3,498,427 |  |
Monster Energy Drinks | U.S. And Canada |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 2,627,000 |  |
Monster Energy Drinks | EMEA |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 500,826 |  |
Monster Energy Drinks | Asia Pacific |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 225,172 |  |
Monster Energy Drinks | Latin America And Caribbean |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 145,429 |  |
Strategic Brands |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 285,836 |  |
Strategic Brands | U.S. And Canada |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 179,677 |  |
Strategic Brands | EMEA |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 77,841 |  |
Strategic Brands | Asia Pacific |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 26,254 |  |
Strategic Brands | Latin America And Caribbean |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 2,064 |  |
Other |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | 22,920 |  |
Other | U.S. And Canada |  |  |  |  |  |  |  |  |  |  |
Total Net Sales |  |  |  |  |  |  |  |  | $ 22,920 |  |

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