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GOODWILL AND OTHER INTANGIBLE ASSETS | 12 Months Ended
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Dec. 31, 2018
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 8. GOODWILL AND OTHER INTANGIBLE ASSETS The following is a roll-forward of goodwill for the years ended December 31, 2018 and 2017 by reportable segment:
|  | Monster |  |  |  |  |  |  |  |  |
|  | Energy® |  | Strategic |  |  |  |  |  |
|  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2017 |  | $ | 693,644 |  | $ | 637,999 |  | $ | — |  | $ | 1,331,643
Acquisitions |  |  | — |  |  | — |  |  | — |  |  | —
Balance at December 31, 2018 |  | $ | 693,644 |  | $ | 637,999 |  | $ | — |  | $ | 1,331,643
|  | Monster |  |  |  |  |  |  |  |  |
|  | Energy® |  | Strategic |  |  |  |  |  |
|  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2016 |  | $ | 693,644 |  | $ | 637,999 |  | $ | — |  | $ | 1,331,643
Acquisitions |  |  | — |  |  | — |  |  | — |  |  | —
Balance at December 31, 2017 |  | $ | 693,644 |  | $ | 637,999 |  | $ | — |  | $ | 1,331,643
Intangible assets consist of the following at:
|  | December 31, |  | December 31,
|  | 2018 |  | 2017
Amortizing intangibles |  | $ | 71,350 |  | $ | 71,400
Accumulated amortization |  |  | (38,311) |  |  | (26,383)
|  |  | 33,039 |  |  | 45,017
Non-amortizing intangibles |  |  | 1,012,839 |  |  | 989,068
|  | $ | 1,045,878 |  | $ | 1,034,085
Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $11.9 million, $11.9 million and $10.6 million for the years ended December 31, 2018, 2017 and 2016, respectively. The following is the future estimated amortization expense related to amortizing intangibles as of December 31, 2018:
Year Ending December 31: |  |  |
2019 |  | $ | 11,847
2020 |  |  | 7,965
2021 |  |  | 4,722
2022 |  |  | 4,697
2023 |  |  | 1,404
2024 and thereafter |  |  | 2,404
|  | $ | 33,039
At December 31, 2018, non-amortizing intangibles primarily consist of indefinite-lived tradenames, flavors and formulas.

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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