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v3.19.1

REVENUE RECOGNITION (Tables) | 3 Months Ended
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Mar. 31, 2019
REVENUE RECOGNITION |
Schedule of disaggregation of revenue by geographical markets |
|  | Three-Months Ended March 31, 2019
|  |  |  |  |  |  |  |  |  |  | Latin |  |  |
|  |  |  |  |  |  |  |  |  |  | America |  |  |
|  | U.S. and |  |  |  |  |  |  | and |  |
Net Sales |  | Canada |  | EMEA 1 |  | Asia Pacific |  | Caribbean |  | Total
Monster Energy® Drinks |  | $ | 642,826 |  | $ | 124,637 |  | $ | 62,456 |  | $ | 40,465 |  | $ | 870,384
Strategic Brands |  |  | 41,750 |  |  | 21,908 |  |  | 6,225 |  |  | 403 |  |  | 70,286
Other |  |  | 5,321 |  |  | — |  |  | — |  |  | — |  |  | 5,321
Total Net Sales |  | $ | 689,897 |  | $ | 146,545 |  | $ | 68,681 |  | $ | 40,868 |  | $ | 945,991
|  | Three-Months Ended March 31, 2018 |  |
|  |  |  |  |  |  |  |  |  |  | Latin |  |  |
|  |  |  |  |  |  |  |  |  |  | America |  |  |
|  | U.S. and |  |  |  |  |  |  |  | and |  |  |
Net Sales |  | Canada |  | EMEA 1 |  | Asia Pacific |  | Caribbean |  | Total
Monster Energy® Drinks |  | $ | 588,817 |  | $ | 110,929 |  | $ | 47,431 |  | $ | 33,328 |  | $ | 780,505
Strategic Brands |  |  | 39,724 |  |  | 19,313 |  |  | 5,548 |  |  | 1,174 |  |  | 65,759
Other |  |  | 4,657 |  |  | — |  |  | — |  |  | — |  |  | 4,657
Total Net Sales |  | $ | 633,198 |  | $ | 130,242 |  | $ | 52,979 |  | $ | 34,502 |  | $ | 850,921
1 Europe, Middle East and Africa (“EMEA”)

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