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GOODWILL AND OTHER INTANGIBLE ASSETS | 3 Months Ended
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Mar. 31, 2019
GOODWILL AND OTHER INTANGIBLE ASSETS |
GOODWILL AND OTHER INTANGIBLE ASSETS | 10. GOODWILL AND OTHER INTANGIBLE ASSETS The following is a roll-forward of goodwill for the three-months ended March 31, 2019 and 2018 by reportable segment:
|  | Monster |  |  |  |  |  |  |  |  |
|  | Energy® |  | Strategic |  |  |  |  |  |
|  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2018 |  | $ | 693,644 |  | $ | 637,999 |  | $ | — |  | $ | 1,331,643
Acquisitions |  |  | — |  |  | — |  |  | — |  |  | —
Balance at March 31, 2019 |  | $ | 693,644 |  | $ | 637,999 |  | $ | — |  | $ | 1,331,643
|  | Monster |  |  |  |  |  |  |  |  |
|  | Energy® |  | Strategic |  |  |  |  |  |
|  | Drinks |  | Brands |  | Other |  | Total
Balance at December 31, 2017 |  | $ | 693,644 |  | $ | 637,999 |  | $ | — |  | $ | 1,331,643
Acquisitions |  |  | — |  |  | — |  |  | — |  |  | —
Balance at March 31, 2018 |  | $ | 693,644 |  | $ | 637,999 |  | $ | — |  | $ | 1,331,643
Intangible assets consist of the following at:
|  | March 31, |  | December 31,
|  | 2019 |  | 2018
Amortizing intangibles |  | $ | 66,870 |  | $ | 71,350
Accumulated amortization |  |  | (40,377) |  |  | (38,311)
|  |  | 26,493 |  |  | 33,039
Non-amortizing intangibles |  |  | 1,016,346 |  |  | 1,012,839
|  | $ | 1,042,839 |  | $ | 1,045,878
Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $2.9 million and $3.1 million for the three-months ended March 31, 2019 and 2018, respectively.

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- Definition The entire disclosure for all or part of the information related to intangible assets. + References Reference 1: http://www.xbrl.org/2003/role/presentationRef -Publisher FASB -Name Accounting Standards Codification -Topic 350 -URI http://asc.fasb.org/topic&trid=2144416 + Details
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