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REVENUE RECOGNITION - Disaggregation of Revenue (Details) - USD ($)
$ in Thousands
 3 Months Ended
Mar. 31, 2019
Mar. 31, 2018
Dec. 31, 2018
Total Net Sales $ 945,991 $ 850,921  
Contract Liabilities      
Deferred revenue 346,800   $ 356,300
Deferred revenue recognized in net sales 14,200 11,200  
U.S. And Canada      
Total Net Sales 689,897 633,198  
EMEA      
Total Net Sales 146,545 130,242  
Asia Pacific      
Total Net Sales 68,681 52,979  
Latin America And Caribbean      
Total Net Sales 40,868 34,502  
Monster Energy Drinks      
Total Net Sales 870,384 780,505  
Monster Energy Drinks | U.S. And Canada      
Total Net Sales 642,826 588,817  
Monster Energy Drinks | EMEA      
Total Net Sales 124,637 110,929  
Monster Energy Drinks | Asia Pacific      
Total Net Sales 62,456 47,431  
Monster Energy Drinks | Latin America And Caribbean      
Total Net Sales 40,465 33,328  
Strategic Brands      
Total Net Sales 70,286 65,759  
Strategic Brands | U.S. And Canada      
Total Net Sales 41,750 39,724  
Strategic Brands | EMEA      
Total Net Sales 21,908 19,313  
Strategic Brands | Asia Pacific      
Total Net Sales 6,225 5,548  
Strategic Brands | Latin America And Caribbean      
Total Net Sales 403 1,174  
Other      
Total Net Sales 5,321 4,657  
Other | U.S. And Canada      
Total Net Sales $ 5,321 $ 4,657