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GOODWILL AND OTHER INTANGIBLE ASSETS

6 Months Ended

Jun. 30, 2019

GOODWILL AND OTHER INTANGIBLE ASSETS

10. GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the six-months ended June 30, 2019 and June 30, 2018 by reportable segment:


	Monster
	Energy^®		Strategic
	Drinks		Brands		Other		Total
Balance at December 31, 2018	$	693,644	$	637,999	$	-	$	1,331,643
Acquisitions		-		-		-		-
Balance at June 30, 2019	$	693,644	$	637,999	$	-	$	1,331,643


	Monster
	Energy^®		Strategic
	Drinks		Brands		Other		Total
Balance at December 31, 2017	$	693,644	$	637,999	$	-	$	1,331,643
Acquisitions		-		-		-		-
Balance at June 30, 2018	$	693,644	$	637,999	$	-	$	1,331,643

Intangible assets consist of the following at:


	June 30,		December 31,
	2019		2018
Amortizing intangibles	$	66,946	$	71,350
Accumulated amortization		(43,340)		(38,311)
		23,606		33,039
Non-amortizing intangibles		1,022,204		1,012,839
	$	1,045,810	$	1,045,878

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $3.0 million for both the three-months ended June 30, 2019 and 2018. Total amortization expense recorded was $5.9 million and $6.0 million for the six-months ended June 30, 2019 and 2018, respectively.