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REVENUE RECOGNITION (Tables)
6 Months Ended
Jun. 30, 2019
REVENUE RECOGNITION  
Schedule of disaggregation of revenue by geographical markets

Three-Months Ended June 30, 2019

    

    

    

    

Latin

    

America

U.S. and

and

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

738,554

$

155,448

$

82,952

$

42,156

$

1,019,110

Strategic Brands

47,420

23,793

7,555

376

79,144

Other

5,791

-

-

-

5,791

Total Net Sales

$

791,765

$

179,241

$

90,507

$

42,532

$

1,104,045

Three-Months Ended June 30, 2018

    

    

    

    

Latin

    

America

 

U.S. and

and

 

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

695,963

$

138,608

$

60,606

$

34,262

$

929,439

Strategic Brands

 

50,133

 

22,967

 

6,368

 

343

 

79,811

Other

 

6,623

 

-

 

-

 

-

 

6,623

Total Net Sales

$

752,719

$

161,575

$

66,974

$

34,605

$

1,015,873

Six-Months Ended June 30, 2019

    

    

    

    

Latin

    

America

 

U.S. and

and

 

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

$

1,381,380

$

280,086

$

145,408

$

82,621

$

1,889,495

Strategic Brands

 

89,171

 

45,701

 

13,780

 

778

 

149,430

Other

 

11,112

 

-

 

-

 

-

 

11,112

Total Net Sales

$

1,481,663

$

325,787

$

159,188

$

83,399

$

2,050,037

Six-Months Ended June 30, 2018

Latin

America

U.S. and

and

Net Sales

Canada

EMEA1

Asia Pacific

Caribbean

Total

Monster Energy® Drinks

    

$

1,284,778

    

$

249,538

    

$

108,037

    

$

67,590

    

$

1,709,943

Strategic Brands

 

89,857

 

42,280

 

11,916

 

1,517

 

145,570

Other

 

11,280

 

-

 

-

 

-

 

11,280

Total Net Sales

$

1,385,915

$

291,818

$

119,953

$

69,107

$

1,866,793

1Europe, Middle East and Africa (“EMEA”)