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GOODWILL AND OTHER INTANGIBLE ASSETS
9 Months Ended
Sep. 30, 2019
GOODWILL AND OTHER INTANGIBLE ASSETS  
GOODWILL AND OTHER INTANGIBLE ASSETS

10.         GOODWILL AND OTHER INTANGIBLE ASSETS

The following is a roll-forward of goodwill for the nine-months ended September 30, 2019 and September 30, 2018 by reportable segment:

Monster

 

Energy®

Strategic

 

    

Drinks

    

Brands

    

Other

    

Total

Balance at December 31, 2018

$

693,644

$

637,999

$

$

1,331,643

Acquisitions

 

 

 

 

Balance at September 30, 2019

$

693,644

$

637,999

$

$

1,331,643

Monster

Energy®

Strategic

    

Drinks

    

Brands

    

Other

    

Total

Balance at December 31, 2017

$

693,644

$

637,999

$

$

1,331,643

Acquisitions

Balance at September 30, 2018

$

693,644

$

637,999

$

$

1,331,643

Intangible assets consist of the following at:

    

September 30, 

    

December 31, 

2019

2018

Amortizing intangibles

$

66,952

$

71,350

Accumulated amortization

 

(46,227)

 

(38,311)

 

20,725

 

33,039

Non-amortizing intangibles

 

1,026,748

 

1,012,839

$

1,047,473

$

1,045,878

Amortizing intangibles primarily consist of customer relationships. All amortizing intangibles have been assigned an estimated finite useful life and such intangibles are amortized on a straight-line basis over the number of years that approximate their respective useful lives, generally five to seven years. Total amortization expense recorded was $2.9 million and $3.0 million for the three-months ended September 30, 2019 and 2018, respectively. Total amortization expense recorded was $8.7 million and $9.0 million for the nine-months ended September 30, 2019 and 2018, respectively.

The following is the future estimated amortization expense related to amortizing intangibles as of September 30, 2019:

2019 (excluding the nine-months ended September 30, 2019)

    

$

2,887

2020

 

7,668

2021

 

4,424

2022

 

4,399

2023

 

1,106

2024 and thereafter

 

241

$

20,725