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REVENUE RECOGNITION (Tables)

9 Months Ended

Sep. 30, 2019

REVENUE RECOGNITION

Schedule of disaggregation of revenue by geographical markets


		Three-Months Ended September 30, 2019
											Latin
											America
		U.S. and									and
Net Sales		Canada			EMEA¹			Asia Pacific			Caribbean			Total
Monster Energy®Drinks		$	737,457		$	178,569		$	97,153		$	48,205		$	1,061,384
Strategic Brands			43,205			16,673			6,243			212			66,333
Other			5,860			—			—			—			5,860
Total Net Sales		$	786,522		$	195,242		$	103,396		$	48,417		$	1,133,577


		Three-Months Ended September 30, 2018
											Latin
											America
		U.S. and									and
Net Sales		Canada			EMEA¹			Asia Pacific			Caribbean			Total
Monster Energy® Drinks		$	710,172		$	127,286		$	63,758		$	33,930		$	935,146
Strategic Brands			47,645			18,287			8,231			278			74,441
Other			6,573			—			—			—			6,573
Total Net Sales		$	764,390		$	145,573		$	71,989		$	34,208		$	1,016,160


		Nine-Months Ended September 30, 2019
											Latin
											America
		U.S. and									and
Net Sales		Canada			EMEA¹			Asia Pacific			Caribbean			Total
Monster Energy®Drinks		$	2,118,835		$	458,655		$	242,561		$	130,826		$	2,950,877
Strategic Brands			132,375			62,374			20,024			990			215,763
Other			16,973			—			—			—			16,973
Total Net Sales		$	2,268,183		$	521,029		$	262,585		$	131,816		$	3,183,613


		Nine-Months Ended September 30, 2018
											Latin
											America
		U.S. and									and
Net Sales		Canada			EMEA¹			Asia Pacific			Caribbean			Total
Monster Energy® Drinks		$	1,994,950		$	376,823		$	171,796		$	101,520		$	2,645,089
Strategic Brands			137,502			60,567			20,148			1,794			220,011
Other			17,853			—			—			—			17,853
Total Net Sales		$	2,150,305		$	437,390		$	191,944		$	103,314		$	2,882,953

¹Europe, Middle East and Africa (“EMEA”)